If you want AI to create real results, stop thinking “which tool should I use”. Start thinking “which role should I replace or support”. Examples of roles AI can handle • Receptionist for enquiries and booking • Sales assistant for follow ups and objections • Admin coordinator for tasks, notes, reporting • Support rep for FAQs and updates When you pick a role, everything becomes easier. Inputs, responsibilities, handoffs, and success metrics. Question If you could add one role to your business today for almost no cost, which one would it be, and why

Most people start to coast this time of year. They tell themselves they’ll get serious again in January, that they’ve earned the break. But the truth is, how you finish this year determines how you start the next. Momentum doesn’t magically appear on January 1st. It’s built right now, in the moments when no one’s watching and everyone else is slowing down. The way you show up in these final weeks says everything about the kind of year you’re creating ahead. Because anyone can start strong, but few have the grit to finish stronger. So while others are taking their foot off the gas, you double down. You sharpen your focus. You look for leverage, the tools, systems, and strategies that multiply your results without multiplying your effort. Because winning isn’t about working harder anymore. It’s about finding your unfair advantage. So let me ask you this: What’s the one thing you can commit to finishing in these final weeks that will set you up for a powerful new year?

I think sometimes I think I am in the md when I am in Canvas and vice-a-versa. Is there an easy way to tell when you are in each one? Maybe I am using them incorrectly - when to use each? Any help would be greatly appreciated.

It’s not always the “best” stores or the “best” products that win.Most times, it’s the people who simply stay active when everyone else slows down. Every Ember season, you’ll see: - People pausing their store because things feel “quiet” - Others waiting for Black Friday to magically fix everything - Some running the same ads from September hoping they’ll suddenly work - And many overthinking so much that they don’t test anything at all But the people who actually catch Ember sales? They’re usually the ones doing the small, unglamorous things:Refreshing creatives, updating product pages, tweaking offers, checking customer behaviour, paying attention to what buyers are feeling this time of year. Nothing crazy — just being awake while others sleep. Ember months reward momentum, not perfection.