It’s not always the “best” stores or the “best” products that win.Most times, it’s the people who simply stay active when everyone else slows down.
Every Ember season, you’ll see:
- People pausing their store because things feel “quiet”
- Others waiting for Black Friday to magically fix everything
- Some running the same ads from September hoping they’ll suddenly work
- And many overthinking so much that they don’t test anything at all
But the people who actually catch Ember sales?
They’re usually the ones doing the small, unglamorous things:Refreshing creatives, updating product pages, tweaking offers, checking customer behaviour, paying attention to what buyers are feeling this time of year.
Nothing crazy — just being awake while others sleep.
Ember months reward momentum, not perfection.