Turns out I was my own worst branding client....
Can I share something a little ironic especially given that brand strategy and positioning is literally what I do for a living? When I first launched my consultancy, I completely abandoned every principle I would have told a client. I believed I needed to sound extremely polished and "credible"... not how I'd normally speak, but how I imagined an authoritative voice in my field was supposed to sound. So I leaned hard on AI for content, and for a while, I genuinely thought I had it figured out. It hit me later that what I was actually doing was outsourcing my positioning to a tool that had no idea who I was, what I stood for, or why any of it mattered. Blimey. The content did look the part, unfortunately, it just had nothing underneath it. No real point of view, no soul and nothing that could only come from me. And I had to sit with that because I help people avoid exactly this. Here's what I know now (and what I should have applied to myself from day one): AI can absolutely speed up your content, but it cannot do your positioning work for you. That clarity about who you are, who you're genuinely for and why that's different from everyone else? No prompt in the world figures that out on your behalf. It has to come from you first. Once I got that right for my own brand, everything changed. So if your content feels a little off lately, it might actually not be an AI problem at all. It might very well be a positioning problem. And truthfully, that's the more solvable one. I'd know. 💜