Automation That Feels Smart — But Delivers No Results
Some automation looks advanced — multiple tools, AI layers, complex logic. But complexity isn’t impact. If a workflow doesn’t reduce friction, increase speed, improve decisions, or directly affect revenue or output, it’s not leverage — it’s noise. Real automation only needs three things: a clear trigger, a necessary decision, and a meaningful outcome. If you can remove the workflow and nothing important changes, it wasn’t infrastructure. Before adding another layer, ask: Is this improving results — or just making the system look smart? Have you ever simplified an automation and seen better results afterward? What changed?