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The biggest SEO mistake I see? Chasing traffic instead of intent. Many businesses proudly say: “Our traffic is growing.” But when you ask: Are leads increasing? Is sales happier? Is revenue moving? The answer is often… no. Here’s what usually goes wrong: Keywords are chosen based on volume, not buying intent Content is written to rank, not to convert Blogs exist, but landing pages don’t SEO is disconnected from the sales funnel Ranking for the wrong keyword is still failure. In competitive markets, SEO works only when: Content matches where the buyer is in their journey Pages are built to answer commercial questions SEO supports revenue — not just visibility Traffic is easy to inflate. Intent is harder — and far more valuable. That’s the difference between SEO that looks good in reports and SEO that actually drives business growth. 💬 Comment “INTENT” if you want to see how I map keywords to revenue.

Merry Christmas and Happy New Year's!

Earlier this year I was completely burnt out. I was finishing a demanding study path, doing long days of repetitive work, juggling family stress and money stress… and I got to a point where I genuinely thought about checking myself into a hospital just to rest. I was overeating, chain-smoking, exhausted, and my brain felt like it was wrapped in fog. Then I stumbled on a Jordan B. Peterson interview. He talked about his depression and how changing his diet helped clear things up. I recognised a lot of my own struggles in what he described and thought: “I’ve tried everything else. I have nothing to lose.” So I changed my diet. Within about six weeks my head cleared. The fog lifted. I started to feel like myself again. (Not medical advice, just my experience.) From there I rebuilt my routines: - listening to long-form conversations & lectures (Peterson, psychology, philosophy) - going to church — not from pressure, but because it forced my restless brain to sit still and reflect - winter swimming to reset my nervous system - mobility / stability workouts to get the “feel good” chemicals without addictions I’ve always been obsessed with human behaviour and psychology, so I turned that same curiosity onto myself: - What patterns am I stuck in? - What am I escaping from? - What actually keeps me stable? And it worked… For a while. How I Went Off the Rails If you read my “Emotional Guardrails for Overthinkers” post, that was about one concrete moment where I let a story in my head blow up a good connection. This post is about the slow road that led there. Bit by bit, I stopped doing the things that were keeping me grounded. Instead of: - podcasts & lectures during those “automatic” work hours - intentional reflection - my grounding routines …I slipped into: - looping certain songs on repeat - daydreaming instead of thinking - using fantasy to escape a painful reality at home (lack of support, family stress, illness, grief)