📝 TL;DR 📝 Runway has added Agent Skills to Runway Agent, its conversational marketing tool. Type / inside the Agent, pick a packaged workflow like "build an ad campaign" or "localize ads," and it executes the full multi-step process automatically. This sits on top of Agent 2.0, released in late June, and is aimed squarely at marketers scaling creative output. It is available now for paid Runway users. 🧠 Overview 🧠 Runway Agent launched as a conversational AI creative partner: describe your product or campaign, and it works out the angles, concepts, and assets likely to perform. Agent Skills is the next layer on top of that conversational foundation, and it addresses a familiar problem with any AI chat tool used for repeated business tasks: typing out the same detailed brief every single time is tedious, even when the AI understands you well. Skills solve that by packaging a specific, repeatable multi-step workflow behind a single slash command. Instead of describing what an ad campaign needs from scratch each time, you type /, select the skill, and the agent runs its established process automatically. This is a familiar pattern if you have used slash commands in Claude Code or other AI tools, now applied specifically to marketing and creative production. 📜 The Announcement 📜 Runway positions Agent 2.0, which launched in late June, as a tool that helps marketers "make more of what works": ads, videos, and full campaigns intended to drive revenue. According to Runway's own materials, the Agent can generate marketing briefs, produce campaign assets, and analyze performance data within a single ongoing workflow, functioning less like a single-purpose generation tool and more like an end-to-end creative partner. Agent Skills builds directly on that foundation. Rather than relying purely on conversational prompting for every task, users can now invoke pre-built, packaged workflows for specific job types, building an ad campaign, creating a commercial, and localizing ads across markets are the examples currently highlighted. Each skill runs its full multi-step process on a single command rather than requiring the user to manually direct each stage.