Your copy is selling a $500/month offer. But you're charging $99/month. And that's why nobody's buying.

Roman Mbaka

10h • General Discussion

If you have TIKTOK brain, please don't read because it's long.

So my dear Friend,

Let me tell you about a community I looked at last week.

This guy has a Beautiful page

Professional video. Testimonials everywhere.

But the crazy thing is that the copy promised:

"Transform your business in 90 days" "Direct access to proven strategies" "Join successful entrepreneurs making $50k/month"

I'm reading this thinking, "Damn, this sounds good."

Then I scroll down.

Price: $97/month.

And my brain immediately went:

"Wait... what's wrong with it?"

Not because $97 is cheap.

Because the promise was massive and the price was small.

And when those two things don't match, your brain starts looking for the catch.

Here's what most people get wrong about pricing and copy.

They think: "If I promise huge value and charge a low price, people will think it's a steal."

Noooooooooooooooooooooooooooooooooooo.

They'll think it's a scam.

Or worse, they'll think YOU don't believe in what you're selling.

Because here's how human psychology actually works:

Price sets an anchor.

The moment someone sees $99/month, their brain creates a box.

That box says: "This is what $99/month gets me."

And that box is based on every other $99/month thing they've ever bought.

Netflix. Gym membership. Spotify Premium.

Now you're trying to tell them that for the same price as a gym outfit, you're going to personally transform their entire business.

Their brain rejects it.

(this happens subconsciously)

Not because they don't want transformation.

Because the math doesn't make sense.

Let me show you what I mean.

Let’s say, There are Two communities. Same niche. Both targeting course creators.

Community A:

Headline: "I'll help you launch your first $10k course in 60 days"

Price: $99/month

Conversion rate: 2.3%

Community B:

Headline: "Join 400+ course creators who share what's working, troubleshoot what's not, and hold each other accountable every week"

Price: $99/month

Conversion rate: 7.1%

Same audience. Same price. Same traffic source.

What's the difference?

Community A made a promise that's too big for the price.

Community B made a promise that fits the price.

And here's the thing that'll make you uncomfortable:

Community A's offer was probably better.

They probably DID help people launch $10k courses.

But their copy made people suspicious instead of excited.

But here’s why this happens.

When you make a big promise at a small price, you trigger something in the buyer's brain called "loss aversion."

They start thinking:

"If this really works, why is it so cheap?"

"What's he not telling me?"

"Is this one of those things where I pay $99 but then there's upsells everywhere?"

"If he's making $50k/month like he says, why does he need my $99?"

You've heard the phrase "if it's too good to be true, it probably is."

That's not skepticism.

That's pattern recognition.

Your prospects have been burned before.

They've bought the $97 course that promised to change their life.

It didn't.

Now they're looking at your offer thinking: "Here we go again."

And here's where most people go wrong when I tell them this.

They think: "Okay, so I should raise my price."

No.

You should match your copy to your price.

Because there's nothing wrong with $99/month.

$99/month is a great price point for a community.

But $99/month buys ACCESS, not TRANSFORMATION.

It buys SUPPORT, not HAND-HOLDING.

It buys RESOURCES, not RESULTS.

Let me break this down:

At $99/month, people expect:

A place to learn, connect, and get support as they figure things out themselves. Weekly calls where they can ask questions. A library of resources they can go through at their own pace. Other people who are on the same journey.

At $500/month, people expect:

Personal attention. Someone checking in on their progress. Direct feedback on their work. A system that ensures they get results.

See the difference?

One is a gym membership.

The other is a personal trainer.

And your copy needs to make it clear which one you're selling.

Here's what this looks like in practice.

Let's say you're selling a Skool community for course creators at $99/month.

Bad copy (promise too big for price):

"I'll personally guide you to your first $10k/month. You'll get direct access to me, weekly strategy calls,

and I'll review everything you create. Most members hit $10k within 90 days."

Why doesn't it work:

If you're PERSONALLY guiding people to $10k/month, that's worth $2k/month minimum. At $99/month, nobody believes you're actually doing that. And if they do believe you, they think you're desperate or don't value your time.

Good copy (promise matches price):

"Join 300+ course creators who are figuring this out together. Weekly calls where we troubleshoot launch problems, share what's working, and keep each other accountable. Plus a library of templates, scripts, and frameworks you can use. Most members say the community alone is worth 10x the price."

Why this one works:

Now the promise matches the price. You're not selling personal transformation. You're selling community, resources, and support. And THAT makes sense at $99/month.

Here's the thing nobody wants to hear.

When you make massive promises at low prices, you're not being generous.

You're being unbelievable.

And unbelievable doesn't convert.

I see this all the time with Skool creators.

They write copy like they're selling a $5k mastermind.

Then they charge $99 because they want to "be accessible."

Noble intention.

Terrible strategy.

Because you're training your market not to trust you.

They read your copy.

They see your price.

And they think: "Something doesn't add up."

So they don't join.

Now here's where it gets interesting.

Some of you are sitting there thinking:

"But I DO personally help people. I DO give them direct access. I'm not lying in my copy."

I believe you.

But here's the problem:

Your prospects don't know that yet.

All they see is a promise and a price.

And when those two things don't align, they assume the promise is fake.

Not because you're a liar.

Because every other person who made that promise at that price WAS a liar.

And your prospects have been trained by bad actors to be suspicious.

Fair? No.

Reality? Absolutely Yes.

So what do you do?

You have three options:

Option 1: Raise your price to match your promise.

If you're really giving personal attention, charging $99/month is leaving money on the table anyway.

Charge $297 or $497 and actually deliver on the big promise. Now the math makes sense.

Option 2: Lower your promise to match your price.

Keep it at $99/month, but rewrite your copy to sell community and support, not personal transformation. You can still deliver amazing results, but frame it as "we help you figure it out" not "I do it for you."

Option 3: Split the offer.

$99/month for community access. $497/month for personal attention. Now you're not trying to cram a

$500 offer into a $99 box. You're giving people two clear choices.

Most of you should pick Option 2.

Because you're not actually giving everyone personal attention anyway.

You're just saying you are because you think that's what sells.

But it's doing the opposite.

(If you need my help, just let me know in the comments)

So here's the test.

Go read your about page right now.

Pretend you're seeing it for the first time.

Ask yourself:

"If someone promised me this for $99/month, would I believe them?"

If the honest answer is no, you have a problem.

Not with your offer.

With your copy.

And here's the good news:

This is one of the easiest things to fix.

-Because you don't need to change your price.

-You don't need to change your offer.

-You just need to stop overpromising.

Because here's what actually sells at $99/month:

"This is a community where we all help each other get better. Nobody's perfect. Nobody has it all figured out. But we're all moving forward together. And most people say that's worth way more than $99/month."

Just be honest

That's it.

That's the copy.

And it converts better than any "I'll transform your life" pitch ever will.

Because people are tired of being lied to.

And when you're the one person who tells them the truth, they trust you.

And trust converts.

And i want you to know this…

Your copy isn't bad because you're a bad writer.

Your copy is bad because you're trying to convince people of something they don't believe.

And no amount of clever headlines or persuasion tactics can overcome that.

The best copy doesn't persuade.

It resonates.

And resonance only happens when the promise matches the price.

Fix that, and you won't need to "optimise" anything.

People will just buy.

Because it finally makes sense.

So my guy,

Here is my question for you:

Read your about page. Does your promise match your price? Or are you trying to sell a Ferrari for Honda Civic money?

Be honest.

Drop your answer below.

P.S. If you're sitting there thinking, "but I've seen other people make big promises at low prices, and it works for them,"

You're probably looking at the 1% who already had massive audiences and trust built up before they launched. For everyone else, the math has to make sense. And right now, yours probably doesn't.

P.P.S. If you are wondering how I'm able to know this stuff. Well, I AM A COPYWRITER

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