1d • General Discussion
The Problem With Running Ads Without Clear Math
Most ad accounts don’t fail because of bad ads.
They fail because nobody did the math first.
Here’s the uncomfortable truth…
Running ads without clear math is just gambling with a dashboard.
People launch campaigns asking:
“How much should I spend?”
Instead of:
“How does this make money?”
If you don’t know:
• Your cost to acquire a customer
• Your close rate
• Your average order value
• Your lifetime value
Then ROAS is just a vanity number.
What usually happens:
Ads bring traffic ✔️
Leads come in ✔️
Sales feel inconsistent ❌
So people blame:
The platform
The algorithm
The creative
When the real issue is this:
There was no model behind the spend.
Example:
Business A knows:
$50 per lead
20% close rate
$500 sale
Clear profit window
Business B just “tests ads” and hopes.
Same platform.
Same tools.
Different outcomes.
Simple takeaway:
Ads don’t create profit.
Math does.
If the numbers don’t work on paper, they won’t magically work in Meta Ads Manager.
Question for you —
do you know your break-even numbers… or are you hoping the ads figure it out for you?
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The Problem With Running Ads Without Clear Math
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