5h • General Discussion
The Danger of “Set It and Forget It”
“Set it and forget it” sounds efficient.
It’s usually expensive.
Here’s the truth…
Markets move.
Attention shifts.
Offers fatigue.
Ads don’t fail suddenly.
They decay quietly.
When nothing is monitored:
• Creative gets stale
• Costs creep up
• Conversions drop
• Budgets bleed
Example:
Two campaigns go live on the same day.
One is reviewed weekly and adjusted.
The other is left alone.
After 30 days, one scales.
The other flatlines.
Simple takeaway:
Ads are not a switch.
They’re a system that needs feedback.
Question for you —
what campaign is running right now that hasn’t been checked in weeks?
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The Danger of “Set It and Forget It”
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