Stop Hunting. Start Farming.
A reflection on my first experience of being sold inside this community within minutes of joining.
I want to share something candid with the AI Advantage community.
This week, for the first time inside this space, I experienced being sold to.
Not informed.Not invited into a conversation.Not helped to think.
Sold to.
And honestly… it made me sad.
Not because selling is wrong.Not because people shouldn’t monetise their expertise.And certainly not because ambition is a problem.
But because of how it was done.
The Problem Isn’t Selling — It’s Hunting
What I saw wasn’t value-led leadership. It was hunting.
Quick DMs.Urgency without context.Offers without understanding—pressure without permission.
That style doesn’t build businesses. It builds resistance.
Yes, the admins are on it. I know that. This isn’t a criticism of moderation. It's a reflection for all of us.
Because communities like this are fragile ecosystems.
And ecosystems don’t thrive when everyone is running around with a spear.
Farming Always Wins (Eventually)
The best businesses I’ve ever built — and helped others build — were grown, not chased.
They were farmed.
Farming looks like:
  • Showing up consistently
  • Teaching without expectation
  • Helping people think better
  • Letting trust compound
  • Playing the long game
Farmers don’t panic about today’s harvest. They focus on soil quality.
Hunters focus on the next kill. Farmers focus on sustainability.
One burns bridges. The other builds empires.
A Gentle Call-In (Not a Call-Out)
If you’re here trying to sell something, hear this with respect:
You don’t need to ambush people. People don’t need to force urgency. You don’t need to extract value on first contact.
If your work is good, if your thinking is clear, if your intent is genuinely to help…
Trust the process.
Serve first. Contribute visibly. Build reputation quietly.
The right people will come to you — and they’ll come ready.
Let’s Protect the Culture
AI Advantage has the potential to be a rare thing:A thinking space.A learning space.A trust-based space.
That only works if we protect it together.
So please —Stop hunting. Start farming.
The returns are slower. But they’re infinitely bigger.
—Craig 🐺
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Craig Carden
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Stop Hunting. Start Farming.
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