2h • General Discussion
(Playbook) - Google Ads Search Term ROI Optimizer
How it works
Inputs required:
- Campaign goal (leads, sales, or bookings)
- Last 7 days of search term data
Deliverables:
- Intent classification (high, medium, or low) and type
- Estimated conversion probability (%)
- Precise actions (keep, test, or add as negative)
- Priority keywords and essential negative terms
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(Playbook) - Google Ads Search Term ROI Optimizer
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