22h • General Discussion
One of the biggest mistakes I see people making again and again is trying to sell to everyone.
They shoot their shot everywhere and then wonder why nothing sticks.
The problem usually isn’t the offer.
It’s not the product.
It’s that the ICP is too wide.
When you narrow down your ICP, everything gets easier.
You start seeing the same problems repeat inside one industry.
Your messaging becomes clearer.
Your solutions become sharper.
Your confidence goes up because you actually understand who you’re talking to.
Instead of saying “I help businesses grow,”
You start saying, “I help gyms stop losing leads after 9 PM” or
“I help coaches automate follow-ups without living on WhatsApp.”
That’s when people listen.
Clarity beats volume every time.
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4 comments
One of the biggest mistakes I see people making again and again is trying to sell to everyone.
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