Charities and AI
Curious to hear how people are seeing AI used in the charity sector right now.
A lot of charities I’ve spoken to are incredibly busy but often stretched across marketing, fundraising and delivery, with limited time to step back and optimise.
AI feels like it could help, whether that’s:
• content and comms
• targeting and segmentation
• admin and reporting
• insight into what’s actually driving income
But how much of this is real vs theoretical?
Are charities genuinely using AI today?
Where is it adding value, and where is it falling short?
Would be great to hear real-world experiences.
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Peter Elliston
3
Charities and AI
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