OK. So I've woken this morning, with an idea... The #1 most common problem I see business owners have is around PRICING. They have either fallen into AT LEAST one of the three most common pricing flaws, and are now working harder than ever, trapped in the centre of their business, and not gaining either the money or the time to enjoy what OWNING a business should be about! (Sound Familiar) So, rather than invite you to INVEST in our Price+Package=Profit Course (although you're more than welcome to do so, if you just can't wait?) From 22 May, I'm going to run a 14-day challenge to WIN access to the course FOR FREE! All you need to do is get to LEVEL 3 in this community, by logging in regularly, and posting and commenting on both my and others' posts. You've joined the #ADDAZERO Community, so I'm going to reward COMMUNITY. Just type I'M IN for further details!😀

Let me go first. I started my career not in business, but in the British Army. Twelve years as a Combat Medic — Bosnia, Kosovo, Sierra Leone. Rapid deployment. High pressure. Decisions that matter. I didn't leave by choice. A medical discharge in 2002 ended that chapter faster than I expected, and I found myself doing what a lot of people do when the life they planned disappears — I figured out what I was actually good at and built something new. I retrained. Change management. Blue ocean strategy. Spent a few years in corporate, quickly realised I was built for something else, and became a business owner. I bought businesses. Grew them. Scaled them. This is my Fourth (although I've now supported more than 500 others to achieve FREEDOM along the way) I also almost lost my first, and did lose my 3rd to Brexit — which collectively have taught me more about resilience and financial architecture than any course ever could. And somewhere in the middle of all of that, I started working with other business owners who were stuck in the same place I'd been — successful on paper, trapped in practice. That became my life's work. Over the last two decades I've worked with 500+ business owners across 34 countries. I've spoken at TEDx. I wrote the #ADDAZERO book trilogy — three books on how to Grow, Scale, and Exit a business successfully. I host The Accidental Business Owner Podcast. And I created the #ADDAZERO Methodology — a structured, proven approach to turning an owner-dependent business into something that works without you at the centre of it. I'm a Scale and Exit Mentor. A former soldier. A business owner who's been through the fire more than once. And I built this community because the conversation I have in paid programmes needed to exist somewhere that more people could access it. The question that sits at the heart of everything I do: Is your business giving you the life you built it for? If the answer isn't yes yet — that's why I'm here. And that's why you are too.