Time - WHERE does it go. It doesn't matter how many people, systems and processes you have in place, there are only ever 24hours in every day. The big challenge I've faced this week, is a growing TO-DO list against a finite amount of time. I love what I do, it's more a vocation than a job - but there is ALWAYS so much more than can be done, that sometimes you quickly get sucked into doing more and more and more, without remembering it will still be there tomorrow. So, this weeks challenge has been personal discipline.

WOW, where did that week go? Monday (BH) spent on our motorbikes, but between rides chatting aspirations and growth strategies for 2026. Tuesday: New client onboarding Wednesday: Client calls and prep for another Business Freedom Technique Coaching Session (Then to the movies to watch the new Michael Jackson film) Thursday: Exhibiting (courtesy of #Hashtag Events) at Liverpool Business Show (meeting a large number of new faces and a number of them taking the Business Freedom Assessment (www.mytruenorth.club/bfa) Today: More client calls, some Email Admin prior to taking a holiday next week and THE most AMAZING testimonials from 3 former clients. Including this:

OK. So I've woken this morning, with an idea... The #1 most common problem I see business owners have is around PRICING. They have either fallen into AT LEAST one of the three most common pricing flaws, and are now working harder than ever, trapped in the centre of their business, and not gaining either the money or the time to enjoy what OWNING a business should be about! (Sound Familiar) So, rather than invite you to INVEST in our Price+Package=Profit Course (although you're more than welcome to do so, if you just can't wait?) From 22 May, I'm going to run a 14-day challenge to WIN access to the course FOR FREE! All you need to do is get to LEVEL 3 in this community, by logging in regularly, and posting and commenting on both my and others' posts. You've joined the #ADDAZERO Community, so I'm going to reward COMMUNITY. Just type I'M IN for further details!😀

Because wins without challenges isn't a real picture. This is what being an SME owner actually looks like. Honestly! This week tested me in a few places. Building in public is uncomfortable. Launching the community means committing to showing up consistently — content, conversations, responses. That's not the uncomfortable part. The uncomfortable part is knowing that everything I teach, I now have to demonstrate in real time. In front of you. There's nowhere to hide in a community you founded. That's the point. And it's still uncomfortable. The course rebuild is taking longer than planned. Although I've delivered this as a Live, In-Person course with some outstanding feedback and results. The Price, Package and Profit Course, rebuilt from the ground up to be offered digitally, takes time. This week I felt the tension every business owner knows well. The gap between the standard you've set for yourself and the reality of what's achievable in the hours available. I set myself a deadline, and really didn't want to miss it, so there have been some late nights and early starts this week, to get what I'm really proud of uploaded and available to you in this community. I've made some tough financial decisions to protect the runway. I'll be straight with you — building something new costs before it returns. This week, I made some pragmatic calls to extend the Training & Development budget and remove financial pressure from the work needed to ensure we deliver right the first time from day one. Not comfortable decisions. Necessary ones. Three real challenges, shared with you here. This is what building looks like from the inside. What are you navigating this week? Drop it below. Jay In arduis fidelis

The Accidental Business Owner Podcast | Episode 100 If you want to understand what building a business for legacy actually looks like — this is the episode. Simon Woodroffe had no hospitality experience when he founded YO! Sushi. What he had was imagination, a £150K loan, and the willingness to back an idea that most people thought was ridiculous. What followed was a £494M exit. An OBE. A seat on Dragon's Den. And a life that keeps reinventing itself. But what makes this conversation worth your time isn't the numbers. It's the honesty. Simon talks about depression, failure, knowing when to hand over the reins, and what success actually costs you along the way. This is the 100th episode of The Accidental Business Owner Podcast — and I couldn't think of a better guest to mark that milestone.