I'm DELIGHTED to share with you, not just one but TWO huge wins this week for clients. In the last 48hrs I've had news (and a future invite to the celebration party) that TWO clients shall soon be moving into their IDEAL HOME. Both have been renting for YEARS now, wondering if they will ever have enough money for the deposit required to get on the housing market. For years, they have been putting a little bit away each month, only for one thing after another to come along and demand they use their reserve, putting cash back into the business and literally like a game of snakes and ladders sliding back to square 1. Then they completed Price+Package=Profit Formula and learnt all about PROFIT FIRST Pricing. In less than 6 months since they implemented it, one has sufficient funds and had an offer accepted on their new family home. The other been accepted by a main street lender and will now be able to afford their first ever mortgage. I'm SO excited for both of them, as this is life changing for them both. And that is the power of Price+Package=Profit - You simply have to show up, and do the work!

If your business stopped tomorrow — would anyone notice you were gone? Not you. Your business. That's the marketing question most owners never ask. Because they're too busy being the marketing. Here's what I see constantly with sub-£1m business owners: The three marketing traps that keep you stuck: 1. You ARE the brandEvery piece of content features you. Every relationship is personal. Every referral is to Jay — not to My TrueNORTH. The moment you step back, the pipeline dries up. 2. You market when you're quietFeast and famine. When you're busy you stop marketing. When it goes quiet you panic and post. Your audience feels the desperation. It doesn't convert. 3. You confuse activity with strategyPosting on Instagram isn't a marketing strategy. Attending networking isn't a marketing strategy. They're tactics without a system behind them. The question that changes everything: If you were removed from your business for 90 days — what would your marketing do on its own? If the answer is nothing — that's not a marketing problem. That's a business freedom problem. This week I want to know: Which of those three traps do you recognise in your own business right now? Drop it below. No judgment. Just honesty. That's what this community is for. M is for Marketing. One of five things every business owner needs to look at honestly this month. Full series running for next 5 weeks — reels on Instagram, depth and conversation right here.

Tough day on Tuesday, when a new client revealed their true colours. It really concerns me, that some many owners make such an effort to say and portray all the right buzzwords to be liked and seen as "the best thing since sliced bread" only to so quickly reveal something quite different. Our "the Ethical Coaching Company" isnt just a strap line we came up with to be popular. Its a title bestowed upon us in 2017 by Smith and Williamson when we were added to the "Clear Business Thinking Power 100" in recognition of both the level of ethics we uphold within our business, and that which we teach to others. Furthermore, my MSc in International Business Ethics wasn't delivered for free in a cornflake packet. I worked damn hard to attain that, something Im both proud of, and maintain as a living standard not just a certificate on the wall. The conversation on Tuesday, was uncomfortable but necessary. We could all 'turn the other cheek' but as I often say to clients "How you do anything, is how you do everything" What's been your biggest challenge this week?

This week, ive been reminded of the value of reciprocation. And that if we give freely, and remain open to receiving (rather than expecting to receipt) Karma will always see you right. Im forever making introductions, and suggesting why they should speak. Its mostly about work, or shared opportunities or where I see value in others knowing of each other. Very few times, do I ever receive referrals, but I never let it stop me. This week, I took a call from a celebrity i once referred for a weeks work (flown business class) in Dubai!, to ask if we could host a retreat together in the autumn. Im thrilled to share www.mytruenorth.club/unbreakable has just been released, and will be an amazing opportunity for up to 28 business owners to become unstoppable 😀

I'm SO freakin exciting by the impact Price+Package=Profit Formula has on clients I've been working with, that until the 14th June, I've UNLOCKED access to it to people in this community to access FOR FREE (in exchange for honest feedback) If you'd like to learn how to Price with Confidence, Package with Clarity and Profit with Purpose, NOW is the time to head over to the Classroom and Access the FULL COURSE for free!