11d • Introductions
Hi, I'm Jay (#ADDAZERO Founder)
Let me go first.
I started my career not in business, but in the British Army. Twelve years as a Combat Medic — Bosnia, Kosovo, Sierra Leone. Rapid deployment. High pressure. Decisions that matter.
I didn't leave by choice. A medical discharge in 2002 ended that chapter faster than I expected, and I found myself doing what a lot of people do when the life they planned disappears — I figured out what I was actually good at and built something new.
I retrained. Change management. Blue ocean strategy. Spent a few years in corporate, quickly realised I was built for something else, and became a business owner.
I bought businesses. Grew them. Scaled them. This is my Fourth (although I've now supported more than 500 others to achieve FREEDOM along the way) I also almost lost my first, and did lose my 3rd to Brexit — which collectively have taught me more about resilience and financial architecture than any course ever could. And somewhere in the middle of all of that, I started working with other business owners who were stuck in the same place I'd been — successful on paper, trapped in practice.
That became my life's work.
Over the last two decades I've worked with 500+ business owners across 34 countries. I've spoken at TEDx. I wrote the #ADDAZERO book trilogy — three books on how to Grow, Scale, and Exit a business successfully. I host The Accidental Business Owner Podcast. And I created the #ADDAZERO Methodology — a structured, proven approach to turning an owner-dependent business into something that works without you at the centre of it.
I'm a Scale and Exit Mentor. A former soldier. A business owner who's been through the fire more than once.
And I built this community because the conversation I have in paid programmes needed to exist somewhere that more people could access it.
The question that sits at the heart of everything I do:
Is your business giving you the life you built it for?
If the answer isn't yes yet — that's why I'm here. And that's why you are too.
Now it's your turn. Head to the Introductions category and tell us who you are, what you've built, and what needs to change.
I'll reply personally. That's a promise, not a policy.
Jay
In arduis fidelis
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Hi, I'm Jay (#ADDAZERO Founder)
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Is your business giving you the life you built it for? If not, you're in the right place.
Let's make it work without you at the centre of everything.
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