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Leaderboard winner, Brian Dutkowski!
"So tell him what he won, Don..." His very own 1977 COSMIC LIQUIDATOR (from Sun Products Corp.). That's right, "Cosmic H2O Power Pistol System — Liquidator of Alien Starballs". Original weapon in the original box. Cardboard target long lost (blasted into oblivion), but with love and care, it could be made to fire yet again. Is there any other Skool Group where you can win that? I THINK NOT. Use responsibly, Brian.
Leaderboard winner, Brian Dutkowski!
Done with the agency world
I'm sure this story has been written a million times, but I'm doing my best NBA prospect impersonation and hit a 1 and done. The client relationship dynamic is toxic. Everyone is underpaid. The fire drills are frequent. Too many people work there just so they can give orders on the client side down the road. They pay for awards and shove them in their newsletters. There's a mentality that "this is how it is." Before going into my first agency gig, I considered myself a driven and hard-working individual. I've held several jobs simultaneously, working 70+ hours with freelance work. But somehow, the hours working in an agency were so painstaking that it made me question what I was doing in my career. I dreaded my alarm every morning just because I knew I had to spend my day working this job. I spent thousands on training programs to move horizontally into different agency expertise. I made a portfolio reviewed by directors/VPs and was considered a beyond-qualified candidate. I joined clubs about this expertise and networked my ass off. I met with countless talent directors. Didn't matter. I was told by hundreds of people that I'd need to take a $15/hr internship first. I didn't go to one of the best advertising universities in the world to be asked to take an internship in my mid-20s. I thought this might be an isolated problem. From what I've researched and several others' stories, it's widespread. This isn't normal. In other industries, jobs that require this many hours and deal with these toxic work environments, you're compensated for it. At a much different level of expertise, think IB. Yeah, you're working 120 hours and are a cog to these giant banks, but you're paid fairly. At agencies, we're asked to work 65+ hour weeks, get on our knees for clients, and are supposed to accept a salary teachers make. Instead, I'm going to work for a company that actually cares about its people and respects their skills. I'm getting paid more than I would be making at the director level in an agency. I'm doing a creative and analytical role. I'm not being pigeonholed into the agency-to-client pipeline.
Where Most Ad Budgets Quietly Bleed Out
It’s not the platform. It’s not the creative. It’s the gaps nobody notices. Here’s the truth… Ad spend leaks silently in your system long before it reaches the click: • Slow follow-up • Weak offers • Confusing next steps • Poor targeting • No nurture Every dollar sent into these gaps is wasted — quietly, invisibly, consistently. Example: Two campaigns spend the same $1,000. One follows up instantly, qualifies leads, and closes efficiently. The other waits hours, has unclear messaging, and ignores follow-ups. Result? One campaign scales. The other bleeds money without realizing it. Simple takeaway: Ad budgets aren’t the problem. The system behind them is. Question for you — where in your funnel do you think money is quietly slipping away?"
HOW TO BRAND YOUR SKOOL COMMUNITY
1. You need a NAME. 2. You need a LOOK. 3. You need a VOICE. That's it... and that's BRANDING. Guess who's in this community? 1. MASTERS of branding. 2. STUDENTS of branding. 3. PEOPLE who just want to be entertained. 4. AD NERDS who love ads. 5. & YOU. _ _ _ Guess what? If you're new to Skool, already have a community or are thinking of starting one, STICK AROUND — THE AD AGENCY will assist you. ➡️ Click on the SKOOL tab for free stuff. ➡️ Click on the CLASSROOM tab for more free stuff. ➡️ JOIN the The Ad Agency — Free trial for 7-days... then $7/mo. Too much? Piss off.
HOW TO BRAND YOUR SKOOL COMMUNITY
Steal my sh*t
We're all in this together... SKOOL, I mean. 1. Pick the topic for your Skool Community. 2. Come up with a good name. 3. Look like you know what you're doing. 4. Just Do It. 5. Make gobs and gobs of cash! 💰 Will that happen for you? WHO KNOWS... but THE AD AGENCY CAN HELP WITH points 1, 2 & 3! Don't believe me? Just post, ask, for anything. With the folks in this community, I guarantee, you'll get an answer. You might not like it, but you'll get one! 😜 START with #3 — Use the templates attached to create the right sized graphics for your Skool Banner, Skool Icon and Classroom graphics. _____ A. Square Logo - useful in posts, social media. (128px x 128px) B. Skool Banner - use in Skool Settings (1084 x 576) C. Classroom Banner - use in Skool Classroom (1460x752) D. Skool About Page - Each frame (whether video or image of the 6 available) is set to 1920x1080 (YouTube 16:9 ratio), but the Thumbnail is a square. Keep your most important info in the box.
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