One of the biggest attributers to my current success was making sure to hold Mondays to the highest standard possible. I mean you shouldn't be slowing down any day really but ESPECIALLY not Mondays. This is the day you NEED to make sure you're hitting the gym. The day you NEED to make sure you're mindset is savage. Wake up early, wake up ready, and do whatever you have to do to get into a KILLER mind state. Mondays set the tone for the entire week. You have a shitty Monday, what are the odds that you come back strong Tuesday, or Wednesday, or any other day this week Take this shit seriously guys

Let’s tear it up today guys! What a privilege we have to service our customers and be able to provide for our families a wonderful life. I hope everyone has a great day. 🔥🔥

Imagine you spent a good couple days digging and installing for a customer, everything seems great. You finish the job and everything is working, and done right. Everything is good right? Customer paid, job was done, everyone's happy. Then a few months later you see that the customer charges the card back. That's 10 grand you just lost and you can't do a thing about it. Nothing more frustrating. Its just pure thievery. Of course you can go through the process to try and get the money back but sometimes its just not worth it, or sometimes you just end up losing it. What's your reaction? How do you handle it?

For Anyone in the Trades Who Wants to Become a True Advisor — Not a Pitchman Most people in the trades were never taught how to communicate in a way that lowers resistance, builds trust instantly, and gets customers to open up. We’re taught how to fix things — but not how to guide people through decisions about problems they don’t fully understand. Two books fixed that for me: 📘 1. Socratic Selling — Kevin Daley This book teaches you how to ask questions in a way that gets the customer to discover the truth for themselves — instead of you pushing it on them. It helps you: - Lower emotional resistance - Guide conversations instead of “driving” them - Pull people into agreements instead of pushing - Create clarity for customers who are stressed or confused - Position yourself as the calm problem-finder, not the “sales guy” If you work in a field where people are calling you during stressful situations (plumbing, HVAC, electrical, garage doors, roofing, etc.), this style of communication is a cheat code. 📘 2.The Trusted Advisor — David H. Maister, Charles H. Green & Robert M. Galford This book reframes what it means to be a professional in the service world. It breaks down how trust is built — both logically and emotionally: - Credibility - Reliability - Intimacy - And the one most techs struggle with: lowering self-orientation This book shows you how to stop thinking like a contractor and start operating like a real advisor. When you combine this with a question-based approach (like Socratic Selling), customers view you as the expert — and buying decisions become simple. 🔥 Why I’m Sharing This If you’re in the trades, communication matters more than tools. The right words can: - Calm a panicked homeowner - Increase your close rates without pressure - Reduce objections - Help people want the right solution - Make your day 10× easier

You don’t lose great technicians because of pay. You lose them because: - There’s no clear growth path. - They don’t feel part of a winning culture. - The business is chaotic and stressful. Top performers want stability, leadership, and opportunity. If you give them that, they’ll stay and help you scale. What’s ONE thing you do to keep your best guys motivated?