A few weeks back, I talked to a shop owner who told me that he copy-pasted a generic Indeed job ad template to find some techs.
Two weeks later? Zero applications.
Sound familiar?
Then I introduced him to Jason Perkins - not a real person, but an AI avatar trained on 7 years of REAL technician conversations, comments, and frustrations.
What happened next blew his mind...
"Jason" tore apart his "competitive pay and benefits" ad in seconds, pointing out exactly why techs scrolled past it:
- "Top pay" with no numbers = red flag
- Zero mention of no weekends = they assume you work Saturdays
- Corporate HR boilerplate language = instant turn-off
- No proof of culture claims = empty promises
The Lesson: Good techs don't respond to robotic job ads. They respond to posts that speak their language, address their actual frustrations, and prove you're different.
In this week's demo, rode shotgun with me as I covered: ✅ How to get Jason to rewrite your Indeed ad in under 60 seconds
✅ The exact follow-up sequence for no-shows (that actually works)
✅ 5 passive recruiting Facebook posts that techs will actually share
✅ Why "we pay top dollar" is killing your applications
✅ The 72-hour rule that stops good techs from ghosting after accepting offers
Action: Watch the full demo via the link in this post and request free access to Jason in our Shop Owners AI Toolbox (if you don't already have access).
This isn't another generic AI tool. It's a custom GPT trained on 100+ pages of real world technician psychology, proven ad templates, and the exact words that make techs stop scrolling.
P.S. One shop owner used Jason's rewrite and got 3 qualified applications in 48 hours after months of crickets. The best part? It took him less time than brewing his morning coffee. Stop guessing what techs want - let Jason tell you exactly what they've been saying for years.