Most Amazon sellers are burning budget between 2 AM and 5 AM and don't even know it.
Your campaigns run 24 hours a day. But your conversions don't.
Some hours convert at 15%+ CVR → every click is gold.
Other hours convert at under 2% → you're paying to show ads to window shoppers.
The problem? Amazon's default reporting doesn't make this obvious. You see a daily ACoS of 30% and move on — without realizing that 40% of your spend is going to 6 dead hours.
So We built a plug-and-play Excel engine that fixes this in 5 minutes a day.
Here's what it does:
→ You paste raw hourly data (Date, Campaign, Hour, Impressions, Clicks, Spend, Orders, Sales)
→ It auto-calculates CTR, CPC, CVR, and ACoS for every hour
→ It compares each hour's CVR against your daily average (or a custom benchmark)
→ It classifies every hour as BOOST, HOLD, or REDUCE
→ It tells you the exact bid adjustment % to apply in Amazon Ads
The dashboard at the top shows your Top 3 converting hours and Worst 3 wasted hours instantly.
No formulas to write. No VLOOKUPs to debug. Just paste → read → act.
Result for most sellers we have shared this with: 15–25% reduction in wasted spend within the first 2 weeks.
We are giving away the full workbook + a 10-page step-by-step PDF guide for free.
Comment "HOURLY OPTIMIZER" below and We’ll DM both files to you.
(Must be connected or follow SwiftStart so we can send the message.)
#AmazonPPC #AmazonFBA #AmazonAds #EcommerceGrowth #PPCOptimization