Would I need to charge a lower price if the facility is farther outside of town in a tertiary market?

Looking at a facility in a tertiary town. It's one of only 2 facilities in the 7 miles radius. The only competition is 90% full, but they are right in the middle of the town whereas my facility would be a mile outside of town and currently about 70% full even with current lower prices. The competitor is also near the main street, and the traffic pattern does not come towards my facility.

Trying to get an idea about how aggressive I can be raising the rent and also if I can get to the same rate as the competitor in a location that is not as good as theirs.

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