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Jul 8 •
🧠 Want Monthly Clients Instead of One-Off Shoots?
If you’re tired of chasing clients every month, hoping a parent or coach “hits you up again,” here’s how to build retainer packages that actually pay you every month. This is straight from a high-level video agency breakdown I adapted for sports content creators. 🎯 SHIFT YOUR MINDSET You’re not just making cool videos. You’re solving real problems: - Getting athletes recruited - Helping them land NIL deals - Boosting exposure for private schools, prep academies, or teams 📦 BUILD RETAINER PACKAGES (Not Just Projects) Include these 2 parts in every package: 1. One-Time “WOW” Deliverables 🔹 Athlete Brand Video 🔹 Recruiting Tape 🔹 Team Intro Video 🔹 Website/Profile Highlights 2. Sticky Monthly Deliverables (that keep them paying) 🔸 4–12 Reels/TikToks 🔸 Monthly “Progress Recap” Video 🔸 FAQ/Objection-Handling Videos 🔸 Ad Content (for events, sign-ups, etc.) These are the key to recurring, predictable income. Not “re-occurring” (aka hoping they come back). 💸 PRICING STRATEGY Target 70%+ profit margins. Example tiers: Tier 1 – $2K/mo: 1 shoot day, 8 edited clips, recruiting recap Tier 2 – $3.5K/mo: - hype edits, growth strategy, training b-roll Tier 3 – $5K+/mo: - ad content, NIL coaching, full posting + scheduling 🚀 FIRST RETAINER STRATEGY 1. Pick your dream client (athlete, school, etc.) 2. Offer a free shoot to prove your value (only if they’re qualified!) 3. Overdeliver + collect a case study video 4. Pitch your monthly package. Let the results do the talking. 🧠 Final Reminder: 🎥 Gear doesn’t get clients. Results do. 📈 You’re not a vendor. You’re a brand builder.
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Jun 11 •
📌 Welcome to the Sports Filmmaker — Start Here 🎥
Hey everyone —I’m RJ, Sports Emmy Award Winner, founder of this group, and the creator of this program. I started shooting videos when I was 10 years old. Since then, I’ve filmed for the NBA, WNBA, NHL, Barstool Sports, Wilson, Demarini, Spittin' Chiclets Hockey Podcast, and helped private sports academies scale through content. I’ve built media departments from the ground up, landed $5K–$10K retainers, and worked with athletes on personal branding campaigns that actually generate money. This Skool isn’t just about how to shoot — it’s about how to make a living doing it. 💡 Why You’re Here - You want to shoot better content — fast-paced, dynamic, emotion-driven sports footage - You want to build a client base (teams, schools, athletes, brands) - You want to future-proof your skills as AI changes the entire video landscape - And you’re tired of relying on luck, DMs, and lowball freelance gigs to stay afloat 🗺️ Where to Start 1. 🎞️ Watch the Welcome Video (posted below) 2. 👊 Introduce Yourself – Make a new post with: Your name, where you're from What sport(s) you shoot 3. What you're hoping to get out of this group 4. 🧠 Jump into the Course – Start with Module 1: "The Business Side of Sports Filmmaking" 5. 🗨️ Engage in the Feed – Ask questions, share your work, give feedback to others 🔥 What’s Coming This Week - My exact retainer pitch deck template - A gear breakdown: What you actually need vs what influencers want you to buy - A breakdown of the biggest AI tools for sports video & how to use them to your advantage - Open Q&A thread — post your toughest question, and I’ll respond on video 💬 Final Thoughts The window for human-driven video in sports is closing. AI is getting better every day. But right now, you still have the edge. Authenticity. Judgment. Speed on the field. This is your time. Let’s go. – RJ
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Aug 26 •
BTS 🔥
Check out some behind the scenes of shooting gym routine and fun game of flag football
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Jul 8 •
NIL For High School Athletes Incoming… 🔥
NIL (Name, Image, and Likeness) isn’t just about college athletes anymore—it’s reshaping the high school game in real-time. If you’re trying to grow your sports filmmaker brand, this is one of the biggest storytelling waves to ride. Here’s what you need to know: 🔥 What NIL Really Means for High School Athletes - It’s not just about cash—it’s about building a personal brand while still in school. - NIL introduces real-world business skills: contracts, taxes, social media presence, and reputation management. - Athletes are becoming influencers, entrepreneurs, and public figures before they graduate. 📍 But Not All Athletes Have Equal Access - State laws vary. In California and Florida, high school athletes can sign NIL deals. But in Texas, they can’t do NIL until college. - Athletes are now transferring schools across state lines just for NIL-friendly environments. - This creates conflict, emotion, and high stakes—aka perfect storytelling material. 🎥 Why This Is GOLD for Sports Filmmakers If you’re working with high school athletes, this is your chance to: 1. Show the full scope of an athlete’s journey—from highlight reels to brand-building. 2. Capture raw emotion and real decisions: Should I stay loyal to my team? Should I chase NIL money out-of-state? 3. Film their support team—agents, accountants, parents, mentors—adding depth and behind-the-scenes angles. 4. Educate athletes and parents visually about what NIL actually involves. 💡 Content Ideas You Can Film - “The NIL Rookie” – Follow a young athlete landing their first deal. - “State Line” – Document the story of an athlete transferring schools for NIL opportunities. - “Behind the Brand” – Explore how a 16-year-old athlete builds a public image with their team. - “Before the Millions” – Tell the story of the grind before the glory. 🧠 Final Thoughts NIL is the modern-day hero’s journey for athletes. It’s not just about the plays—they’re learning contracts, branding, and business.
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Jul 7 •
Making High School Sports Graphics
Here's a little something I made for a high school baseball team using photos I captured. Want me to walk through a tutorial with you guys?
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Learn Sports Filmmaking & Secure Retainers Before AI Replaces Everyone Else
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