Jul 8 • General discussion
🧠 Want Monthly Clients Instead of One-Off Shoots?
If you’re tired of chasing clients every month, hoping a parent or coach “hits you up again,” here’s how to build retainer packages that actually pay you every month.
This is straight from a high-level video agency breakdown I adapted for sports content creators.
🎯 SHIFT YOUR MINDSET
You’re not just making cool videos.
You’re solving real problems:
- Getting athletes recruited
- Helping them land NIL deals
- Boosting exposure for private schools, prep academies, or teams
📦 BUILD RETAINER PACKAGES (Not Just Projects)
Include these 2 parts in every package:
1. One-Time “WOW” Deliverables
🔹 Athlete Brand Video
🔹 Recruiting Tape
🔹 Team Intro Video
🔹 Website/Profile Highlights
2. Sticky Monthly Deliverables (that keep them paying)
🔸 4–12 Reels/TikToks
🔸 Monthly “Progress Recap” Video
🔸 FAQ/Objection-Handling Videos
🔸 Ad Content (for events, sign-ups, etc.)
These are the key to recurring, predictable income.
Not “re-occurring” (aka hoping they come back).
💸 PRICING STRATEGY
Target 70%+ profit margins. Example tiers:
Tier 1 – $2K/mo:
1 shoot day, 8 edited clips, recruiting recap
Tier 2 – $3.5K/mo:
- hype edits, growth strategy, training b-roll
Tier 3 – $5K+/mo:
- ad content, NIL coaching, full posting + scheduling
🚀 FIRST RETAINER STRATEGY
- Pick your dream client (athlete, school, etc.)
- Offer a free shoot to prove your value (only if they’re qualified!)
- Overdeliver + collect a case study video
- Pitch your monthly package. Let the results do the talking.
🧠 Final Reminder:
🎥 Gear doesn’t get clients. Results do.
📈 You’re not a vendor. You’re a brand builder.
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🧠 Want Monthly Clients Instead of One-Off Shoots?
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