Check out some behind the scenes of shooting gym routine and fun game of flag football

NIL (Name, Image, and Likeness) isn’t just about college athletes anymore—it’s reshaping the high school game in real-time. If you’re trying to grow your sports filmmaker brand, this is one of the biggest storytelling waves to ride. Here’s what you need to know: 🔥 What NIL Really Means for High School Athletes - It’s not just about cash—it’s about building a personal brand while still in school. - NIL introduces real-world business skills: contracts, taxes, social media presence, and reputation management. - Athletes are becoming influencers, entrepreneurs, and public figures before they graduate. 📍 But Not All Athletes Have Equal Access - State laws vary. In California and Florida, high school athletes can sign NIL deals. But in Texas, they can’t do NIL until college. - Athletes are now transferring schools across state lines just for NIL-friendly environments. - This creates conflict, emotion, and high stakes—aka perfect storytelling material. 🎥 Why This Is GOLD for Sports Filmmakers If you’re working with high school athletes, this is your chance to: 1. Show the full scope of an athlete’s journey—from highlight reels to brand-building. 2. Capture raw emotion and real decisions: Should I stay loyal to my team? Should I chase NIL money out-of-state? 3. Film their support team—agents, accountants, parents, mentors—adding depth and behind-the-scenes angles. 4. Educate athletes and parents visually about what NIL actually involves. 💡 Content Ideas You Can Film - “The NIL Rookie” – Follow a young athlete landing their first deal. - “State Line” – Document the story of an athlete transferring schools for NIL opportunities. - “Behind the Brand” – Explore how a 16-year-old athlete builds a public image with their team. - “Before the Millions” – Tell the story of the grind before the glory. 🧠 Final Thoughts NIL is the modern-day hero’s journey for athletes. It’s not just about the plays—they’re learning contracts, branding, and business.

If you’re tired of chasing clients every month, hoping a parent or coach “hits you up again,” here’s how to build retainer packages that actually pay you every month. This is straight from a high-level video agency breakdown I adapted for sports content creators. 🎯 SHIFT YOUR MINDSET You’re not just making cool videos. You’re solving real problems: - Getting athletes recruited - Helping them land NIL deals - Boosting exposure for private schools, prep academies, or teams 📦 BUILD RETAINER PACKAGES (Not Just Projects) Include these 2 parts in every package: 1. One-Time “WOW” Deliverables 🔹 Athlete Brand Video 🔹 Recruiting Tape 🔹 Team Intro Video 🔹 Website/Profile Highlights 2. Sticky Monthly Deliverables (that keep them paying) 🔸 4–12 Reels/TikToks 🔸 Monthly “Progress Recap” Video 🔸 FAQ/Objection-Handling Videos 🔸 Ad Content (for events, sign-ups, etc.) These are the key to recurring, predictable income. Not “re-occurring” (aka hoping they come back). 💸 PRICING STRATEGY Target 70%+ profit margins. Example tiers: Tier 1 – $2K/mo: 1 shoot day, 8 edited clips, recruiting recap Tier 2 – $3.5K/mo: - hype edits, growth strategy, training b-roll Tier 3 – $5K+/mo: - ad content, NIL coaching, full posting + scheduling 🚀 FIRST RETAINER STRATEGY 1. Pick your dream client (athlete, school, etc.) 2. Offer a free shoot to prove your value (only if they’re qualified!) 3. Overdeliver + collect a case study video 4. Pitch your monthly package. Let the results do the talking. 🧠 Final Reminder: 🎥 Gear doesn’t get clients. Results do. 📈 You’re not a vendor. You’re a brand builder.

Here's a little something I made for a high school baseball team using photos I captured. Want me to walk through a tutorial with you guys?

Went out to Utah for a week to cover a high school baseball tournament for an engaging instagram post