Hey everyone —I’m RJ, Sports Emmy Award Winner, founder of this group, and the creator of this program.
I started shooting videos when I was 10 years old. Since then, I’ve filmed for the NBA, WNBA, NHL, Barstool Sports, Wilson, Demarini, Spittin' Chiclets Hockey Podcast, and helped private sports academies scale through content. I’ve built media departments from the ground up, landed $5K–$10K retainers, and worked with athletes on personal branding campaigns that actually generate money.
This Skool isn’t just about how to shoot — it’s about how to make a living doing it.
💡 Why You’re Here
- You want to shoot better content — fast-paced, dynamic, emotion-driven sports footage
- You want to build a client base (teams, schools, athletes, brands)
- You want to future-proof your skills as AI changes the entire video landscape
- And you’re tired of relying on luck, DMs, and lowball freelance gigs to stay afloat
🗺️ Where to Start
- 🎞️ Watch the Welcome Video (posted below)
- 👊 Introduce Yourself – Make a new post with: Your name, where you're from What sport(s) you shoot
- What you're hoping to get out of this group
- 🧠 Jump into the Course – Start with Module 1: "The Business Side of Sports Filmmaking"
- 🗨️ Engage in the Feed – Ask questions, share your work, give feedback to others
🔥 What’s Coming This Week
- My exact retainer pitch deck template
- A gear breakdown: What you actually need vs what influencers want you to buy
- A breakdown of the biggest AI tools for sports video & how to use them to your advantage
- Open Q&A thread — post your toughest question, and I’ll respond on video
💬 Final Thoughts
The window for human-driven video in sports is closing. AI is getting better every day. But right now, you still have the edge. Authenticity. Judgment. Speed on the field.
This is your time.
Let’s go.
– RJ