Marianne finally convinced me... There are a thousand podcasts about becoming a better coach. This isn’t one of them. The Business of High-Ticket Coaching is live. Every week I sit down with a coach or consultant who has actually built the business, and I ask the things most interviews skip: What was your biggest flop of a launch? Where do your clients actually come from? What broke when you scaled? Who did you first hire, and when? What would you never do again? No origin stories. No “find your why.” Operators talking mechanics. The first week decides how hard the platforms push a new show, so if this is your kind of thing, please: Like this post Subscribe on YouTube, Spotify, or Apple Leave a rating or a two-sentence review Send it to one coach who’d actually use it That last one matters more than the other three combined. Check it out

This is step 2 in the process of building you speaker business. Your signature keynote is what you will become KNOWN for. There is a proven 10 - Step formula that allows you to 1.share your story in a way that changes the story for your audience, 2. Speak authentically from the heard 3. Realistically help the person listening to you. 4. Allows you to speak on any stage without notes. 5. Can be flexed to any time frame. I've written a guidebook to help you put your message into the 10 steps. If you need it, you can find it at MarianneHickman.com (see screenshot below)

I took a company from 30,000 a week to a 300,000 six week average, first as a member of the sales floor, and then as the Sales Manager. So trust me when I tell you what I'm about to tell you. 1. Don't bother making a product that you're not ABSOLUTELY CERTAIN that people want. How do you find out what they want? Ask them. 2. Have systems. Track both your activity and the result to see what happens. 3. Have Goals. Measurable goals - in dollars (if you want your revenue to grow) 4. Sell one on one coaching before you build out a whole product line. This is the best way to figure out what you're people actually want. 5. You have two kinds of buyers - those who want to be mentored by you, and those who will hire you to speak. 6. Make working with you as easy as possible.

@Ann Pells was just spotted on the TEDx stage! Congratulations! https://www.youtube.com/watch?v=Ye2YtE89G9k What are your wins this week?