What is B-roll? B-roll is the supporting footage in a video. For you, it's the footage of your book: the cover, the pages, someone holding it, the book sitting somewhere it looks great. The name goes back to old film editing, when the main footage was the "A-roll" and the extra shots were the "B-roll." Here's why it matters so much. Sonder builds your entire viral video for you. The hook, the structure, the pacing, all the proven stuff that stops people scrolling. That part is done. But whilst Sonder uses proved viral structures, the one thing that makes YOUR video about YOUR book is the B-roll you upload and that Sonder adds at the end of your video. It's the only piece that's truly yours. It's what turns "nice video" into "where do I buy that book to talks more about this topic?" So the quality of your video really comes down to one thing: the quality of your B-roll. Get that right and you're miles ahead. Want to nail it? I recorded a full tutorial on how to make excellent B-roll of your book using your smartphone, even if you've never filmed anything before. 👉 Watch the B-roll tutorial here: https://www.skool.com/sonder-6045/classroom/a281e420?md=5e5ab7cbc10445dfb18f5a4abc20f2f0 Go watch it, then go make yours. 🚀

Your B-roll isn't filler. It's your single strongest bit of proof that your book is real, and most people are leaving that selling power on the table. I've just dropped a new lesson in the Classroom breaking down exactly how to shoot B-roll that converts: ✅ Why B-roll silences the "is this just an ad?" reaction ✅ The 6 things to nail in your 30 seconds (lighting, framing, movement, angles, hands, editing) ✅ The common mistakes quietly killing your conversions ✅ The 5-second mute test that tells you it's working It's a quick watch and it'll change how you film every book video from here on. 👉 Watch it here: https://www.skool.com/sonder-6045/classroom/a281e420?md=5e5ab7cbc10445dfb18f5a4abc20f2f0