Your B-roll isn't filler. It's your single strongest bit of proof that your book is real, and most people are leaving that selling power on the table.
I've just dropped a new lesson in the Classroom breaking down exactly how to shoot B-roll that converts:
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Why B-roll silences the "is this just an ad?" reaction
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The 6 things to nail in your 30 seconds (lighting, framing, movement, angles, hands, editing)
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The common mistakes quietly killing your conversions
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The 5-second mute test that tells you it's working
It's a quick watch and it'll change how you film every book video from here on.