Hi Design STR team — I really enjoyed your insights and had a few questions. I’ve been doing STR for about 7 years in Pine Mountain Lake, a gated lake, outdoors and golf community about 40 minutes from Yosemite National Park. Historically, we rented to families and slept 8 guests. Last year I upgraded a lot of the furniture, added more amenities, and about 3 months ago increased capacity to 10 guests (which we sleep comfortably. Since then, we’ve started attracting more groups of friends instead of primarily families. I’m trying to better understand how to do market and guest research more proactively instead of re actively. Specifically: - How do you identify the top-performing listings in your area? - What tools or methods do you use to research guest demographics and travel behavior? - Where do you find information about who is traveling to your area and what types of travelers tend to spend more? - How do you determine whether your market is “behind” or “ahead” compared to more advanced STR markets? How do you know which markets are similar and more advanced? - When researching guests, what signals help you understand whether your market attracts budget travelers vs. higher-end travelers? - How do you know which amenities or design upgrades are actually influencing booking behavior? - For an existing property that already has years of rental history, how would you approach repositioning the guest avatar strategically? We are in a very seasonal, summer-heavy market, so I’m especially interested in how to better understand evolving traveler behavior around Yosemite and outdoor destination markets. Would love to hear where you all gather your research and how you think about these shifts strategically. Thank you

Bri and Logan West are going live today to share the strategies behind their growing short-term rental portfolio.👇 🏠 Built to Scale: The STR Strategy Behind 30 Properties Before 30 📅 Today, Wednesday, May 27, 2026 ⏰ 12:00 PM MT | 60 minutes + Live Q&A Register here and get the join link: https://somerled-xpdxcb.myklpages.com/l/W2bcCD See you there! 👋

We’re so excited you’re here! This space was created for STR owners, investors, designers, and hosts who want to create properties that don’t just look good but actually perform. Our methodology is built around research, guest behavior, market insights, and performance-focused design strategies that help properties book faster and earn more. One of the best places to start is The STR Design Blueprint Course! The course gives you insider knowledge into: • How to design for ROI, not just aesthetics • What today’s guests actually book • Revenue-driving amenities & layout decisions • How to stand out in saturated markets • Real-world STR design strategy used by the Somerled team Whether you’re furnishing your first Airbnb or scaling a portfolio, the Blueprint will help you avoid expensive mistakes and design with purpose.And if you’d like personalized guidance for your property or investment goals, we also offer free 30-minute investment analysis consults with our team. We’d love to help you evaluate your property, identify opportunities, and talk strategy. https://form.jotform.com/252193985491065?howDid=Design%20Course&typeA19=Design%20Course We’re excited to have you here. Jump in, introduce yourself, and let us know what you’re working on!

Anyone have a pickleball recommendation for an installer?

Just wrapped up the STR Design Blueprint and really enjoyed it. I picked up a few insights I hadn’t considered before, and it definitely sparked my curiosity to dive deeper into market research, guest avatars, and choosing the right amenities with intention. Are there any other sources or places where I can learn to do this in more detail? Appreciate the work that went into this thank you!