We’re so excited you’re here! This space was created for STR owners, investors, designers, and hosts who want to create properties that don’t just look good but actually perform. Our methodology is built around research, guest behavior, market insights, and performance-focused design strategies that help properties book faster and earn more. One of the best places to start is The STR Design Blueprint Course! The course gives you insider knowledge into: • How to design for ROI, not just aesthetics • What today’s guests actually book • Revenue-driving amenities & layout decisions • How to stand out in saturated markets • Real-world STR design strategy used by the Somerled team Whether you’re furnishing your first Airbnb or scaling a portfolio, the Blueprint will help you avoid expensive mistakes and design with purpose.And if you’d like personalized guidance for your property or investment goals, we also offer free 30-minute investment analysis consults with our team. We’d love to help you evaluate your property, identify opportunities, and talk strategy. https://form.jotform.com/252193985491065?howDid=Design%20Course&typeA19=Design%20Course We’re excited to have you here. Jump in, introduce yourself, and let us know what you’re working on!

Just wrapped up the STR Design Blueprint and really enjoyed it. I picked up a few insights I hadn’t considered before, and it definitely sparked my curiosity to dive deeper into market research, guest avatars, and choosing the right amenities with intention. Are there any other sources or places where I can learn to do this in more detail? Appreciate the work that went into this thank you!

Hi everyone, Thanks for the opportunity. Love a go-at-your-own-pace option. Super busy so you likely won't see me commenting often but looking forward to reviewing the content & comparing your advice to what I did at our own rentals. We actually live in our STR all winter long, its our only house - so a lot of what we did there was for us and tenants, def made the design less catchy and more "this is someone's home." Check out our house & let me know any feedback if you like: hilltophaveninmontauk.my.futurestay.com 😎