The next big STR market isn't a city. It's a town most people can't point to on a map. New data from Airbnb shows 74% of Gen Z travelers are choosing lesser-known towns over major cities for their next trip, with over half actively avoiding crowded tourist spots. Airbnb's new "have u considered" campaign is leaning into it, spotlighting places like Hot Springs, AR, Bemidji, MN, and Gibsonton, FL as legitimate destinations, not afterthoughts. For STR owners, this is a signal worth paying attention to. The market isn't rewarding the biggest name on the map anymore, it's rewarding the property that gives guests a story to tell first. Strategic design is what turns an under-the-radar location into a booked-out one. Source: Airbnb.com

Hey everyone, Chloe here! I’m a Senior Client Success Manager at Somerled, and a big part of my role is working directly with our clients to think through amenity strategy, upgrades, and what’s actually worth investing in to keep their properties competitive. One of the questions I get asked all the time is some version of: “What can I add to help my property stand out?” So, we finally put together a resource to make that decision a little easier. We just released a FREE Amenity Lookbook, basically a guide to the amenities we recommend to our clients, why they work, and direct links to shop them. It covers everything from saunas and cold plunges to golf simulators and stargazing domes, plus the vendors we trust and things to know before you buy. If you've been sitting on the fence about your next upgrade, this is a good place to start. Grab it here: https://www.somerleddesigns.com/amenity-lookbook

One of the questions we get asked most is whether clients can keep pieces they already own, and the answer is always yes! Good design isn't about replacing everything. It's about knowing what's worth keeping. ✨

Most vacation homeowners think great design is about picking pretty furniture. Jordan McDonough, Co-Founder of Somerled, joined the Second Home First podcast this week to break down why it's actually about psychology. When design is done right, you don't just get a beautiful vacation home. You get a property that stands out from the competition, attracts more bookings, and earns more money. Listen Here ⬇️ Apple: https://podcasts.apple.com/us/podcast/expert-vacation-home-design-secrets-that-make-you-more/id1849178409?i=1000779829914 Spotify: https://open.spotify.com/episode/7krTMqBpHk9f3y03PWy2v5 YouTube: https://www.youtube.com/watch?v=7i9yFUMkzb8

In this live session, Jamie Kraus, Founder & CEO of Postaway, joins Somerled to walk through the framework she's built across nearly a decade of hosting, five short-term rentals in Breckenridge and 30A, and 50+ creator collaborations. She'll cover every stage of ownership, from acquiring the right property to building a brand people remember, and share the personal story behind her approach to risk: what facing breast cancer taught her about which bets in real estate were actually worth taking. 🔗 Grab Your Spot https://www.somerleddesigns.com/postaway-webinar