This was probably the most important announcement on Skoolers today!! Skool said communities with external links in their About Page will begin being penalized in Discovery. That includes things like: - Calendly - Linktree - Websites - Google Docs - Other communities Their data shows those links reduce conversion because people leave instead of joining. If you're relying on Discovery or Growth Boost, this is worth fixing today.

When @Christine Vabre first came to me, she was doing what so many online business owners believe they have to do. She was creating content for Facebook.Growing her Skillshare audience.Driving traffic to her website.Trying to keep multiple platforms alive—all while teaching watercolor and serving her students. Like many entrepreneurs, she was working hard to stay visible. But visibility wasn't the problem. Her business was spread too thin. Over the past year, Christine made one powerful shift: 𝗦𝗵𝗲 𝗯𝗲𝗰𝗮𝗺𝗲 𝗦𝗸𝗼𝗼𝗹-𝗳𝗶𝗿𝘀𝘁. Instead of trying to send people everywhere, she started sending everyone to one place—her community. That single decision completely changed the way she runs her business. Today, 80% of the members joining her community come directly from Skool. Think about that for a moment. Instead of constantly chasing attention with endless content creation, the platform is bringing qualified people to her. That means she spends far less time marketing and far more time doing what she's truly passionate about—helping people discover the joy of watercolor. But the biggest transformation wasn't just where her members came from. It was what happened once they arrived. Without distracting ads, algorithms, or competing notifications, Christine is able to build trust much faster. Her students get to know her. They engage. They stay. They experience her teaching instead of simply scrolling past another social media post. And when trust grows... Sales follow. Christine shared that nurturing people inside her community has led to roughly four times the sales she experienced with her previous business model. That's what happens when you stop renting attention on social media and start building relationships inside a community you own. My favorite part of Christine's story isn't the sales, though. 𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲. Today she's running a thriving business while working just 25–30 hours a week. Instead of living on the content treadmill, she's spending her time where she creates the greatest impact—supporting her students, growing her community, and doing work she genuinely loves.

Okay so this is a small thing but it made a real difference. Quiz → result → email nurture. Pretty standard setup. Nothing wrong with it, honestly. But I noticed a lot of people would finish my quiz and just never open the email after. And it's not that the quiz didn't give them anything, it did, they got their result and that already felt good. My learning was more about what happens right after that result. So I added the gift right there on the results page. No waiting for it, no checking your inbox later. You get your result, and right after, you get the free tool too. Two wins, same sitting, before anything even moves to email. Small change, but here's what I noticed. People seem way more likely to actually open my emails now. I think by the time they're on my list, they already know I give real stuff, not just promises. So the email isn't some random name showing up, it's someone who already delivered twice. Curious if anyone else has noticed a small tweak like this make a bigger difference than expected in their own funnel.

One of the questions I get asked most often is: "Where should I start?" The answer depends on your goal. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝗯𝗲𝗹𝗼𝘄 ⤵️ Some members want to learn how to use AI to create better offers, generate leads, and increase revenue. Others want to launch and grow a Skool community that generates recurring revenue month after month. That's why we've built an ecosystem with multiple pathways. Which pathway best describes where you are right now?

Want to know one of the fastest ways to grow your business without spending money on ads? Stop posting only for your own audience. This post sparked 110+ comments in less than a day. I wasn't chasing viral views—I was starting conversations with people who were already interested in AI. That's been one of the biggest growth strategies for my communities. Instead of waiting for the algorithm to find my audience, I go where my audience already is. I share valuable content, answer every comment, and focus on building relationships instead of collecting likes. One post in the right community can outperform a week of posting on your own profile. My challenge to you: Find 5 communities where your ideal customers already spend time. Show up consistently. Give more value than you ask for. Communities build businesses. Relationships build communities. 💜