Why You Should Run an AMA Thread in Your Community, Regularly
yesterday, i just ran a monetization AMA (ask me anything) here, in Hackathon.
you dropped questions. i answered each one with a personalized Loom video. missed it? here is the thread - defo worth going through
it was one of the most valuable things i've done for my community and my business.
here's why you should do the same.
  • you get to hear what people actually struggle with
i got 7 questions from members at completely different stages.
i didn't have to guess what my people need. they told me.
that's market research disguised as a community event.
  • your answers become content, without extra work
every video reply i recorded is now a reusable asset.
i can turn them into a classroom lesson, a newsletter tipic, a recap post, a lead magnet, even a mini course.
one AMA thread. dozens of content pieces.
  • it builds trust faster than any course lesson
when someone asks a specific question and you show up with a thoughtful, detailed, personalized answer — that hits different than a pre-recorded lesson.
just had 2 upgrades to Premium Level from this one post 🎉
  • it gives you a reason to talk about your paid offers, naturally.
"if you want help mapping this out — that's what we do on a clarity call"
"this is exactly what we work on in the mastermind."
"i'm building a mini course on this — stay tuned."
when the advice is real and the offer is the logical next step, it doesn't feel like selling. because it isn't.
  • it generates social proof you didn't ask for
one member commented that the thread was 🔥🔥🔥
another said the mindset reframe around being proud of your offers was exactly what she needed.
i didn't ask for testimonials. the format created them.
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now, when and how are you going to run your AMA?
  • pick a specific topic: "ask me anything" is too broad. "ask me anything about monetization" gives people permission to ask the thing they've been stuck on
  • commit to answering every question with depth. a one-line answer is a missed opportunity. a 3-5 minute video reply? that's a relationship builder.
  • then recap it (like this one). pin it. repurpose it. the value compounds.
this is the kind of thing that makes a free community feel premium.
try it this week and let us know. ready?
i am doing it this week 🔥
no, not ready (i am afraid)
kinda... need help (ask below) ⬇️
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Lidia Axe
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Why You Should Run an AMA Thread in Your Community, Regularly
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