Hi! I was in the Q&A call today, but no one was there. I was was saving a question for this call that i wanted to act on quickly. I cant make it tomorrow night. Bit of context: My client worked on a sales strategy with her client. The client of my client (lets call her L) needs an execution team and my client referred me and someone else (as a team) for the execution part of the sales strategy. It is a project to create better online visibibilty for their business. I dont have a lot of context on the project to see if I am the right fit so I planned a discovery call on april 13th (L said thats when she would have time to do the call). She texted me 2 things: - to save the date for the project kick off (good sign) - if I could send her some information on how I work before hand Personally I dont want to send the info because I want it to be the right info for her situation. Now I would send something generic because I dont have the context, and I feel I might lose the sale if it is too generic. Of course I asked my client for a bit more context, but she was still quite vague about the specifics. I would like to know how you would handle this situation. What would you communicate to L. Looking forward to your input! Thanks in advance.

Overarching question: how does sales strategy change from B2C to B2B? Does creating LinkedIn content still work for B2B as it might be for B2C? Does sales funnel still work? Another way of thinking: selling to B2B means targeting budget holder, team leaders, P&L leaders, Executive Directors... -> How might these individuals behave when they see a facebook ad, LinkedIn content? -> Are they more likely to respond to a referral or in-person reach vs. online ads and content? This is something that I've been wondering for awhile and would love to hear from everyone's experience in this community 👂

Heeeey everybody 👋, great news, and thank you, @Adam Courtney , for making this project real! How will the transfer from Ethical Urgency to Sell Anything work?