🙈 What does a B2B client do when they see a facebook ad for facilitation?

Overarching question: how does sales strategy change from B2C to B2B?

Does creating LinkedIn content still work for B2B as it might be for B2C?

Does sales funnel still work?

Another way of thinking: selling to B2B means targeting budget holder, team leaders, P&L leaders, Executive Directors...

-> How might these individuals behave when they see a facebook ad, LinkedIn content?

-> Are they more likely to respond to a referral or in-person reach vs. online ads and content?

This is something that I've been wondering for awhile and would love to hear from everyone's experience in this community 👂

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