Why I'm Running this DFY Experiment · Sell While You Sleep

Why I'm Running this DFY Experiment

My sole focus is to help people launch offers, get buyers and ascend those buyers into premium clients without calls.

I've worked personally now with 350+ clients in just the past 2 years alone.

Not to mention the thousands of buyers who come to hang out on our workshops.

I've had folks DM me out of the blue and tell me they made an extra "1.2M off My Stuff" with numerous 5 & 6 figure case studies now.

I've had others pay me a good chunk of change to sit with them 1-on-1 to create their offer for them and they never even launch!

So what happened?

Well it was almost always two things:

🧠Their mind got in the way and made up reasons why they couldn't launch an offer.

🫩They were excited to launch...and then the micro details and technical dread killed the momentum

The first one is something I'm going to be bringing in a few guest experts to share on as well as share my own beliefs.

My belief behind launching an offer is simple:

There's no bad outcome.

You launch something, people buy "yay!"

You launch and they don't buy which leads to "why?"

This lesson really hit home when I heard Jason Fladlien (responsible for close to 1B in sales online) shared how his webinar completely bombed.

They were pitching a software product and the webinar had a horrific close rate.

So they looked at why people didn't buy, asked people why they didn't buy and then sent an email basically saying "Nobody bought because we did a bad job, so we're doing this again "

6 figure launch if I remember right on the second round.

The mind is simple - there is no bad outcomes.

The only wrong move is to not do anything.

And if you have less experience, less clout, less credibility...so did I when I launched Sell While You Sleep in 2021. I had a handful of good testimonials yet a simple but powerful framework that hit home for a lot of people who were trying the high ticket methods and failing.

If you do something even slightly differently than the norm, then you've got a 5, 6...heck even an 8 figure offer if you do it right.

Which leads us to point numero dose:

The dread of getting it live 😮‍💨

I remember this guy one time commented on a post that he needed a clearcut step-by-step-by-step-by-step guide to get this thing live.

And for the longest time, I just wrote this stuff off.

"Here's the template, figure it out"

At the time, the best clients I had did.

I never touched anything tech back in the day after many years hacking together Zapier integrations.

My team owned it all after I passed them a Gdoc.

And for my clients it was either they built the pages and set up the automations themselves or hired it out to us.

What I didn't realize is how much tech and these micro steps are causing massive headaches for people even at the highest levels

Right now I'm just drafting a quick agreement to install a Productized Offer in a 6 figure/month agency who has the best of the best talent.

One of their copywriters used to be Russell Brunson's right hand go to writer for context.

Talking to this writer yesterday I blatantly asked "would you like to have the ability to make changes to any offer you put out without having to play Clickup/Slack tag with the dev team and go back and forth with changes?"

"Absolutely"

The way I see it right now is crystal clear:

The easiest way to beat your competition is to be able to launch faster than them.

Where you can come up with an idea and launch it like that 🫰

And so mi amigo, this is my plan and why I launched a DFY Install:

To get you in motion at a ridiculously low price.

Because once we install this offer for you, you can then use Zac AI + your own ChatGPT/Claude account to make any changes you damn well please.

With the simple target of hitting 7K in the first 30 days with 14 Day Rainmaker + Edward and your new Micro Offer or Mid Ticket Workshop getting buyers day after day.

All the details are in the doc here.

And if you've got any questions, reply back to this email and I'll personally reply back (even if my little AI assistant beats me to it).

Zac

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Why I'm Running this DFY Experiment