I believe the only way to build a lifestyle coaching business is to truly productize yourself. If you don't have leverage, you are tied to the business. And I've always found that the best way to do that was using Leverage Through Offers. Pre 2023 I was drowning in client fulfillment and 1-on-1 coaching calls. It felt like work and no play. Weekly calendar obligations babysitting people when they're not doing the work is not my thing. Which is why I switched entirely to a leveraged coaching model. Micro Offers brought in buyers daily so lead flow was taken care of. Assets were created and taught on through Mid Ticket Workshops where clients would benefit & everyone else could buy access (and these puppies were so new and revolutionary back in the day they scaled with almost zero effort). The Productized Offer was built on weekly payments making it easy to join and easy to cancel. And now, we're in the next generation of the ability to truly Productize Yourself with AI. Now to be clear... I don't mean building a big flashy app that you try to play against the thousands of new SaaS companies that popup and die daily now. Much simpler that by asking one key question: "How can I get my client to the finish line as fast and with the least amount of effort as humanly possible?" The answer to that question usually involves a number of steps to get a result. And you can start thinking going piece by piece to strip out the unnecessary steps that are no longer relevant. As an example, one of the things I'm doing with my clients and folks that I build a Productized Offer for is ripping out tools made for humans. Nobody wants to log into GHL to build a page, setup an automation, check the CAPI works and all that stuff. I see it because when people get to the stage of "launch the offer" the tech slows them down. Tech is the culprit every single time. So I asked "how can I simply do it all for them?" And the answer I had resulted in me finding a way to build people offers using AI that can take care of the icky tech stuff almost completely for us without having to log into a funnel builder.

Hi, the question is very simple. - I make $2,000/mo as a media buyer on Upwork, - working 10 hours a week. - My Cost of living is $300/mo, and if i want to have fun, $700/mo (south america) I think im going to get fired of my job, idk idc. I can get another. I've automatized most of my manual labor in marketing, just with voice commands i can: - bulk upload/edit ads - brief editors - and even built a bot on my VPS that will monitor KPIs of my clients, and notify if there's an anomaly My question is, should i keep scaling for better clients on upwork? I only have 1 upwork client (agency), where i manage 10 accounts. Or when is it a good time to start running an independent offer. And how to go about it? I kinda feel stuck. I want to go to the next level, but Im doing nothing that make the boat go faster. Eventually, i want to sell while i sleep xd Kinda a stupid question, what would you tell someone who hasnt started yet?

I'm at the point where I've automatized most of my manual labor as a media buyer, where just with a voice command, i can: - Bulk upload ads from any folder - Bulk edit ads (copy, lead form, url destination, etc) - Bulk create anything (campaigns, ad sets, retargeting campaigns with SOPs) - brief editors and i dont use an interface other than my voice. i dont even have to enter in my ads manager, or clickup chat if i dont want to. It's so sick. And many people could benefit with that. I also have more ideas, but yeah, just wanted to express one of them. Would love to run my own offer. I've followed @Zac Hansen since 2023, and it's now that i feel like i want to give it a try. But I need to define where to start. I'd say 1. create ad concepts 2. run them, see what picks interest 3. run a live, or deliverable thoughs?

I believe a lot of AI education out there looks and sounds cool but is complete nonsense and is ultimately uselsss. Hermes, Manus, Open Claw and all these complex workflows often cause us to work harder, not less. Same with Obsidian demos that are actually horrific to use with AI (those big web things where all these notes are connected ). So I'm planning either a workshop or 4 week sprint on using AI to get buyers and clients easier and faster than ever before. But before I build something nobody wants...what would you LOVE AI to be able to do for you? Or what have you tried to get AI to do...but it absolutely sucks at it? Nothing is off the table

Thanks Zac for your guidance, my campaign finally reached breakeven and I recouped all my losses. Going to run 14 Day Rainmaker soon and will update on progress! Can finally see it all coming together