The Only 3 Elements of Your Micro Offer to Focus On

I’ve been spending some time "vibe coding" lately—playing around with design and AI for the new Sell While You Sleep page.

Now, to be clear: I never really do this stuff myself. (My team normally handles design because I hate getting in the weeds of funnel builders just as much as you do).

But I realize a lot of you folks are in a position where you need to do this yourself right now. It takes time to hire the right people (which is why I’m planning a new VA training for you all in 2026 so you can get this off your plate).

But until then, if you hate funnel builders, I know it can get super overwhelming.

After analyzing the vibe coding process and playing with the new page, I realized it really comes down to three mission-critical things.

If you have these three, you win. If you don't, the page breaks.

Here is what actually matters:

1. The North Star Promise

This summarizes your entire offer and the outcome they will get in one simple sentence.

Forget the product for a second. Forget the bonuses. Forget the modules.

If you nail this line, you will build the product and the bonuses off of this premise. That’s why the North Star Promise is so important—it is the guiding light for everything else on the page.

2. The Copy

You do not need a super long-form sales page here.

We just need to be blunt.

Show them what they are doing right now that is not working.

Show them your path to get a result that is faster, better, and easier than anything they've tried before.

Keep it direct.

3. The Images (Demonstration > Design)

A lot of people confuse "funnel design" with images.

I actually think the core thing that makes a really good offer is demonstrating the product.

I’m talking about:

A step-by-step graph.

An infographic.

A clean product mockup (using the actual product).

A visual diagram to demonstrate the mechanism.

These are the most important things.

The gradient backgrounds, the fancy shadows, the flashy funnel elements... none of that really matters. You can put those three elements on a plain white background and it will convert.

Here is the rule: Get validation first.

Once you have validation, go spend $2,000–$3,000 on an expert funnel designer who can come in and make it really pretty. But to get validation, you just need the core premise.

It’s funny... my original Sell While You Sleep page was built by a really great funnel designer, and I had another "expert" tell me the page looked terrible. Some people loved it, some people hated it.

But it sold.

Don't overthink the gradients.

Use AI to create your diagrams and mockups, nail the North Star, and ship it.

P.S I recommend as well if you already have an existing product that you simply put a different frame on it and you can test different mechanisms and ideas centered around that product.

It's okay if the slide name doesn't match or there's discrepancies there. You can always re-record the product later but the first focus should always be on getting sales and everything else comes second.

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