Going to help so many people with this one. And I have to say... I'm having a blast working together with people vs doing all this solo. The late nights and early mornings are way more fun when you're working together in the thick of it. Just the beginning 🚀 Lower stripe account is front end and we're just above break even on this one. Beyond excited to share in the next workshop how I made the offer 10X better to go from a 24K launch the first time to a $41K day

I'll start off with saying webinars are A LOT of work if you're selling direct to cart. So it's Friday, I can lift my head up from the initial launch (have another live one Saturday). For context, I've been working on a webinar for a while for our publishing partner. And I mean...a while. Thought I had the original draft after I created it with Claude only for it to be complete and utter garbage. So I burned that down and started from scratch. The messy middle of learning something new is messy. But I wanted to go deep into the trenches of running a good webinar. And the other day, was definitely a success. Had 220+ people live and 41K collected in backend sales without calls. Not a bad start even when the screen was so blurry you couldn't see the finer text and a whole range of tech stuff went wrong 😂 So for simplicity here I'm going to break down what worked and what sucked. What We Need To Get Better At: First Creating Webinars FASTER My gosh, webinars! In the end, the content and everything for the webinar was absolutely 🔥 But at the same time...it took so damn long to build. Learning from Jason Fladlin's program, who's one of the best at webinars, he scripts out all of his webinars and THEN turns it into slides. My idea was to use AI to do a huge chunk of this and honestly it cost me more time than it was worth. Simply because the voice came out wrong, a bunch of stuff wasn't true and it didn't flow well. It just made a bunch of stuff up and even though I was using literally the best Claude models, it still just didn't work well. I would say AI is probably really damn good here if you're trying to bullet something out and rant. Also way more forgiving if you're booking calls or lower ticket price. But we wanted folks giving us 3K paid in full of the webinar to a luke warm/cold audience. My partner and I frantically going through the deck after 2 referrals updating things making it better until late into the night to rock it. However looking back, know EXACTLY how I would do it in 1/4 the time now if I ever had to do one again.

You suggest to make mid ticket workshops into micro offers of they work. I have a question :) How not to piss off people who paid more by buying mid ticket when they see recordings or similar product for micro offer price? I mean I did mid ticket workshop like you taught us. I sold it to my list. For example, cost is 100$ and I say that's 'beta price', later it will be more costly. How can I do micro offer later for 17-27 and not piss of those who paid 100? :) Thanks.

Happy Sunday, I've realized after being in the game for over 7 years now that the ONLY way to get business freedom is through leverage. Usually, that means hiring a massive team, building complex automations, or spending a fortune on ads. But I’ve found the most powerful form of leverage isn't in more people or more tech... It's Leverage Through Offers. This means building specific assets that do the heavy lifting for you. So you can actually step away, prance around the tree, and still see sales and clients rolling in. To do this you need three offers working: 1. Productized Offers Enroll clients into a premium recurring revenue offer all year round without sales calls. 2. Overnight Offers Get paid to create. You create workshops/assets to deliver for your clients, sell access to everyone else through paid + organic. Becomes your "conversion" mechanism to rapidly get more clients. Example: https://productizedcoach.com/evergreen-ads 3. Micro Offers Take your best Overnight Offers and flip them into evergreen Micro Offers that run and bring in sales 24/7 even when you don't have wifi. Once that Evergreen Ads workshop was validated with paid ads, I created a smaller version for a Micro Offer: https://ads.sellwhileyousleep.com/ This is how I built a practically self growing ecosystem without worrying about logging into social media or sticking to a posting schedule. Create offers that do the work for me. And for this Black Friday, I wanted to make sure you had the tools and resources to create all of them. So I’ve bundled up my top-selling workshops of the year into the Productize Yourself Black Friday Special. You can grab my top selling workshops + get lifetime access to a few of my AI tools for a silly low price. Details are here. Zac

I'm revamping our entire AI Library next week. My plan is to open it up to you all to be beta testers to get feedback and improve the tools before our official live launch. Essentialism and Effortless are the way. But just so I know from you...what are a few things you would LOVE AI to do in your business that you can't crack or takes a lot of time? Offers, ads, images, Video Scripts, Content Creation, coaching advice, course creation? I'm game for any and all suggestions so I can make this for you. 👊