Jul 8 (edited) • AI for Authors
Part 2: LLMs -- SEO vs. GEO
A few group members asked me for more info related to my LLM SEO/GEO post last week.
So... here are a few resources from my favorite SEO source -- Brian Dean. For those of you not familiar with Brian, he's an SEO expert and the founder of Backlinko.
If you’re already doing quality SEO, you’re 70% of the way there. The next step is to ensure your expertise is recognized by AI systems.
In this guide, you’ll learn:
- Why Google rankings are no longer your best growth signal
- What LLM visibility actually means
- How to track and influence this new layer of search that’s driving brand discovery
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Inside, you’ll learn:
- How to earn co-citations that boost LLM visibility
- How branded strategies like the “Moving Man Method” build lasting authority
- How to reinvent the guest posting playbook
- Why affiliate programs are now a relevance hack
This isn’t about chasing Domain Authority.
It’s about shaping how your brand is understood — by people and by AI.
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And if you're wondering what to do with SEO in this new GEO world....
Search Everywhere Optimization Guide (+ Free Checklist)
Ranking on Google isn’t enough.
You need to show up everywhere your audience is discovering, comparing, and deciding.
That’s the idea behind Search Everywhere Optimization — building visibility and trust across the full journey.
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Part 2: LLMs -- SEO vs. GEO
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