Twenty years ago, someone suggested I follow Michael Katz. I was just starting out in business. He was a marketing expert who worked with solopreneurs.
I had no idea what that would turn into. I started following his work. Turns out we lived in the same town — a small coincidence that turned into a much bigger one.
Eventually we met. He became my business coach. Then my client. Then my friend. At some point, my neighbor.
Along the way, without either of us realizing it, he planted the first page of a book I wasn't planning to write.
Then I moved to Florida. And 20 years after that first introduction, I finally wrote it.
Michael wrote the foreword.
Here's the part I still can't get over. Every time I'm in Boston, I call Michael for coffee — no agenda, just catching up. Two months ago I called him to set one up for when I'd be up there for the 4th of July. At the time, I had zero idea the book would actually be ready.
Three days before my flight, it was done. I ordered a copy on the spot and had it shipped to where I was staying in Boston.
Last night, I sat down with Michael for our coffee — and handed him the very first physical copy. The book he helped start 20 years ago without either of us knowing it. With a dedication inside, for him.
Twenty years, one small town, one cup of coffee at a time — and it circled all the way back to the beginning.
You just never know which conversation is going to turn into the rest of your story.