Quick thank you to this community. Every time I pop in here, someone is answering a question, sharing what worked, or cheering on another author. That does not happen everywhere. It happens here because of you. Helen Keller said, "Alone we can do so little; together we can do so much." That is this group. To celebrate those that are really in here all the time, we drew one name from our 30-day leaderboard. Congratulations, Rob Cole! You've won an AI Discoverability Audit plus a 20-minute call with the Book Launchers team to walk through your results and map your next steps. That call is not something you can buy anywhere. Keep showing up for each other. It matters. Now a special note because you will see in the video Roger actually wins .. but Roger is a client of ours and we are doing something like this for him already. That said, Roger if you want this exact thing, you can let us know too. Rob, to claim your prize just email @Angela Jones at [email protected] She needs a few details from you so we can complete your audit, and then we will get you scheduled to review the audit with someone on our team!! Congratulations, Rob, and thank you again to everyone who continues to make this such a helpful and supportive community.

There are some common issues that come up when it comes to images on book covers ... sharing so you know!

Hey Lab members, There’s a massive difference between writing a book as a hobby and building a book as a brand authority asset. If you’re an established professional, entrepreneur, or expert, your book is often the first touchpoint a potential high-value client has with you. It’s a multi-thousand-dollar handshake. But here is a hard truth: A brilliant manuscript can be completely undermined if the technical execution looks amateur. When busy, high-net-worth readers open a Kindle preview or flip through a paperback, they instantly spot: Weak Interior Architecture: Poorly spaced margins, mismatched headings, and generic formatting that screams "I did this in Microsoft Word". Invisible Metadata: Poorly optimized backend KDP SEO that keeps the book hidden from their ideal, high-level peers. Basic Publishing Oversights: Small technical glitches or compliance slip-ups that make the overall brand feel unpolished. If you are writing a book to elevate your professional reputation, you aren't just competing on your words you are competing on the caliber of your presentation. For those treating their book as a serious asset: How are you ensuring your book’s interior layout and technical backend match the premium quality of your expertise? Let’s talk about protecting that brand equity. 👇

Hey everyone! I’m Shane, Head of Digital Strategy here at Book Launchers. You’re going to be seeing me around this feed a lot more, so I wanted to properly introduce myself. :) I hail from the great state of Idaho, (yes - the one with the famous potatoes) and I’m an avid hockey fan, dog dad, and have most recently been dubbed a “marketing nerd” by some friendly faces here in this community. So, what are these BIG improvements you say?? A More Organized, Step-by-Step Learning Experience: - If you head over to the Classroom tab, you’ll start to see new courses being added. I’m reorganizing everything so your path through writing, publishing, and promoting your book is simple, clear, and easy to follow. A Major Upgrade to Author Launch Kit: - Our book marketing software just got a massive overhaul. I rebuilt ALK from the ground up based on feedback from hundreds of users, and I’ll continue rolling out new features, improvements, and resources to support every kind of book you’re creating. Weekly Tips, Ideas & Discussions: - The BL team and I will be posting regularly—sharing insights, tools, strategies, and prompts to spark discussions around all things book publishing. We want this feed to become one of the most helpful places you visit each week. Premium Access to Deep-Dive Trainings: - We’ve built up YEARS of incredible trainings, expert interviews, YouTube breakdowns, and super valuable resources.Many of these will be available to all members for free (check out the Author Foundations tab!), and we’ll also be introducing a premium tier with access to more advanced trainings and live calls—all at an affordable monthly rate. I’m thrilled to see this community growing into a real hub for authors who support one another while navigating the publishing journey. My goal is to make sure you have every tool, resource, and roadmap you need—right here, all in one place. If there’s anything you’d love to see added or improved as we keep building this space, drop your ideas in the comments! I’d love to know what topics, tools, or support would help you most.

I was at an EO event in LA where Cuban did a fireside chat this past week. I actually got to meet him on the way to the bathroom before he went on stage. :) The fireside chat was interesting, and I thought I'd share my top five takeaways: 1. Know what business you're in. Cost Plus Drugs isn't in the drug business; it's in the trust business. Most businesses are in the trust business when you break it down. Your book isn't a product either. It's a trust-building machine for your expertise. Market it like that's true. 2. Trust = transparency divided by self-interest -> his formula. Cost Plus shows customers its actual cost and 15% markup, and that's the whole differentiator. Authors: show your work. Real numbers, real failures. Transparency sells the next thing you offer. 3. There aren't 15 blue links anymore. AI answers the question before anyone clicks. You can't outspend anyone on ads, but you can be the name AI surfaces when someone asks about your topic. That's the new shelf space. And this is why we have a discoverability audit ... so you know where you stand. You can request yours here. 4. Community is the ultimate path for business success. His investment Alyssa's Healthy Cookies does $25 million a year with zero ad spend. All community. Your email list is the author version. Slow to build, impossible to outbid. By the way, I just filmed a video on the amazing ways Kit is helping authors build their email list. Their latest update makes it the best email service you can get imo. New videos are back in August. 5. Two types of people use AI. Those who use it so they don't have to think, and those who use it to learn everything. Be the second type. AI won't write a book worth reading, but it makes you faster at everything around the book. Which one hit hardest? Drop it in the comments. And if number 3 made you nervous, request the audit. We have book marketing packages that are focused on discoverability. We are taking authors from invisible to discovered with our services.