26d (edited) • Marketing & Growth 📈
Ai Discoverability, Author Websites, & Advertising
We covered a bunch in today's coaching call! Thanks to everyone who came. I've attached the recording here for anyone who missed it.
You can see all my previous recordings in the "Classroom" here in Skool, or pop in next week if you want to catch one live!
Notes from the call:
Monday Book Launchers coaching call: Skool resources and events, AI discoverability advice for a new book, website reviews, Tertulia plan guidance, Amazon Ads basics, and an Ingram distribution problem.
Links mentioned in the call:
- Amazon Ads Guide
- Website of all Book Launchers Authors & Books
- Easy website builder for authors
- Free online summit
Upcoming Events
Julie (Book Launchers CEO) is speaking at the free virtual summit "Publish to Profit"
Sarah Bean appeared on a podcast (the Elisha Show) on self-publishing, marketing, and AI discoverability
AI Discoverability for The Brazen Code
- asked how to get AI to recommend her book The Brazen Code as a holiday gift for ambitious women
- Advice on how to show up in Ai Searches: narrow the audience, add a dedicated gift page, make video clips, use ALK ideal reader analysis. Reverse engineer current AI results; follow-up questions personalize search, so niche content wins
Website Reviews
- John's Tertulia site review
- Tommy Boyd Tertulia site review should move the book above the free 10-page sample section, especially for mobile
ALK Podcast Outreach and Tertulia Plans
- Tertulia pro is worth it for direct sales with email list building, or to consolidate tools like Kit
- Direct sales margin gain is small; the real value is knowing your customers
Amazon Ads and Distribution
- For John's first Amazon Ads: start an automatic campaign at $5 to $10 a day as a warm-up
- Watch search terms, placements, and source books, then shift budget to winners
- Beginner setup blog post shared; return after a few weeks of data for review
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Ai Discoverability, Author Websites, & Advertising
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