Discounts vs free consultation for med spa lead gen?

Going through the Lead Gen Mastery course and noticed Liam recommends offering discounts on treatments for med spas. Wanted to get some thoughts on this. I'm wondering if discounts can attract price sensitive clients who don't stick around long term?

Has anyone had good results leading with a free consultation plus some kind of bonus instead? Trying to figure out which approach works better for retention.

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Discounts vs free consultation for med spa lead gen?