I am starting my own ads agency. I have been in the industry for more than 4 years now and have all the expert level knowledge. I am lacking on investment level, as the tools are bit expensive to buy. Just wanted to know if someone of you can rent me one sub account of GHL and a funnel. I can pay a monthly subscription and also can give my services to you till I am gonna be your paying guest. Please help and let me know. Thank you!

Most agencies treat their list like an afterthought. But one thing the $160M/year director drilled into me was this: “Your list is an asset — treat it like one.” Think about it... You spend thousands getting leads through ads, outreach, and content. But once they’re in your world? Most agencies either: ❌ Do nothing ❌ Spam promos ❌ Or completely ignore people who didn’t convert immediately Meanwhile, your list is just sitting there — full of warm, high-intent leads and past clients — gathering dust. Here’s how the best agencies we work with are now treating their list: 📩 Running monthly nurture campaigns 🎁 Sending segmented value-based offers 📊 Tracking list engagement KPIs (open %, click %, replies)🛠️ Building reactivation flows for old clients/leads 💬 Starting conversations, not just sending offers This turns a cold list into a pipeline. And it gives your agency a buffer — during quiet months, you’ve got an audience you can turn back on. When someone’s looking to acquire or invest in your agency, guess what they look at? 👉 Your list. If you’ve got 10,000+ warm contacts with a strong engagement history — you’re no longer just a service provider. You’re a distribution channel. This is one of those “quiet power moves” that most people don’t talk about but makes a massive difference over time. PS - this ties very nicely into the 'terminal' post I created last week - check it out if you haven't already

This one KPI changed everything for the agencies we work with. It’s called a Client Health Score — and it’s now how they predict churn before it happens, fix the experience, and save the account before it’s too late. 💡 What’s a Health Score? It’s a single number (0–100%) that shows how healthy a client is, based on actual delivery KPIs, not feelings. Our partners assign real weights to real performance metrics. For example, content agencies might track: - 📈 Engagement rate on short-form - 👥 New followers - 📬 Leads generated - 🌱 Community growth - 💰 Revenue growth Each of these is measured against benchmark expectations. The result? A Health Score that gives the team immediate clarity: - Over 80%? Healthy - 60–79%? Needs attention - Below 60%? At risk - Below 40%? Critical — intervene now What’s wild is how many of our clients now spot churn before the client even says a word. And they’re not guessing anymore. They’re using data to guide action, and it’s made a huge difference in retention and team accountability. This is what allows you to be PROACTIVE and save clients rather than being REACTIVE and losing clients Drop a comment on this post if you want to see what this system looks like in action and how you can copy the same thing in your agency too, save your clients before it's too late!

Most agencies are sitting on a pile of dead leads or past clients with zero system to revive them. On a call with a director from a $160M/year company, she broke down a concept I’d never heard before — "Terminals." Think of them as dead ends in your lead or client journey. Here’s the problem: Every time someone becomes “unqualified,” “not ready,” or even finishes your service… if you don’t do something with them, that’s a terminal. And terminals = wasted spend. Instead, every branch in your journey should lead somewhere: - Not qualified? Drop them into a 6-month re-nurture email flow. - Past client? Add them to a referral campaign. - Cold lead? Tag and retarget with a new offer. I’ll be real — I had so many terminals in my own agency. These we spent $$ to acquire, then just left there to die. We are working on fixing this! 👉 If you're doing outbound, running ads, or even just posting content, don’t let those contacts go to waste. Start plugging your terminals this week. It’s one of the easiest wins you'll ever get.

Let’s talk about backend offers — and why most agencies leave so much money on the table. “Every solution creates a new problem. Be ready to solve it.” The Mistake Most Agencies Make -> solve the client’s main problem (the desire)… and then you say goodbye. - Lead gen agency? You get them 10 appointments/day. Cool. But then what? - Legal services? You win the case. Great. What happens next? - Operational agency? You clean up their backend. But do they have hiring systems? Reporting? Forecasting? You need to think beyond the initial win. What the Smart Agencies Do Instead -> Extend the journey. They have a backend offer that helps clients with the next problem that arises after the first one is solved. Let me give you a concrete example: 🧠 Gym Launch has a $16K front-end program to fill gyms with clients. Once that’s done, the gym now has new challenges: team, retention, systems. So they sell them into a $40K/year backend program. They don’t say goodbye.They say “now let’s keep scaling.” Your Backend = More Revenue + Better Clients ✅ Higher LTV ✅ More stable cash flow ✅ Deeper client relationships ✅ Less pressure to constantly acquire But it’s not just about stacking cash. It’s also about removing terminals (I made another post about this yesterday) from your client journey. Even a happy, fulfilled client can become a terminal if there's nowhere to go next. What This Looks Like In Practice: - Lead Gen → Closer Placement or Sales Management - Branding → Ongoing Content, Funnel Builds, Ads - Operations Audit → Implementation, Hiring, KPI Tracking - Ads → CRO, Retargeting, Offer Optimization The backend doesn’t need to be complicated. Just ask: “What new problems does my best client have after we finish?” Then solve those. If you’ve only got one core offer right now, that’s fine. But don’t stay there. Start building the ladder for clients who want to keep climbing with you.