The #1 Hidden Revenue Leak in Most Agencies (Terminals)

Most agencies are sitting on a pile of dead leads or past clients with zero system to revive them.

On a call with a director from a $160M/year company, she broke down a concept I’d never heard before

— "Terminals."

Think of them as dead ends in your lead or client journey.

Here’s the problem:

Every time someone becomes “unqualified,” “not ready,” or even finishes your service… if you don’t do something with them, that’s a terminal.

And terminals = wasted spend.

Instead, every branch in your journey should lead somewhere:

I’ll be real — I had so many terminals in my own agency.

These we spent $$ to acquire, then just left there to die. We are working on fixing this!

👉 If you're doing outbound, running ads, or even just posting content, don’t let those contacts go to waste.

Start plugging your terminals this week.

It’s one of the easiest wins you'll ever get.

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