The Real Money Is in the Backend😉 · ScaleProof Agency Hub

Leo Fluxomate

Jun 11 • Agency Rants

The Real Money Is in the Backend😉

Let’s talk about backend offers — and why most agencies leave so much money on the table.

“Every solution creates a new problem. Be ready to solve it.”

The Mistake Most Agencies Make -> solve the client’s main problem (the desire)… and then you say goodbye.

Lead gen agency? You get them 10 appointments/day. Cool. But then what?
Legal services? You win the case. Great. What happens next?
Operational agency? You clean up their backend. But do they have hiring systems? Reporting? Forecasting?

You need to think beyond the initial win.

What the Smart Agencies Do Instead -> Extend the journey.

They have a backend offer that helps clients with the next problem that arises after the first one is solved.

Let me give you a concrete example:

🧠 Gym Launch has a $16K front-end program to fill gyms with clients.

Once that’s done, the gym now has new challenges: team, retention, systems.

So they sell them into a $40K/year backend program.

They don’t say goodbye.They say “now let’s keep scaling.”

Your Backend = More Revenue + Better Clients

✅ Higher LTV

✅ More stable cash flow

✅ Deeper client relationships

✅ Less pressure to constantly acquire

But it’s not just about stacking cash.

It’s also about removing terminals (I made another post about this yesterday) from your client journey. Even a happy, fulfilled client can become a terminal if there's nowhere to go next.

What This Looks Like In Practice: