FG/SG model · Problem-Led Growth for B2B GTM

FG/SG model

Hi all, had a crack at putting together some content breaking out the problem, why it's important and how we can address it, with a ROI example.

There are 6 pages after the back page.. which I orginally had in the document but felt long.

Should I include them?

I have a few other ideas of how to express the FG/SG dynamic, will iterate on those tomorrow.

Any feedback is welcome. It's hard pulling out of the weeds when so close to the problem, hopefully it makes sense.

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FG/SG model

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