One of the goals of the Problem-Led Growth community is to learn directly from founders and sales leaders who are building exceptional B2B companies, not by talking about theory, but by unpacking the decisions, strategies and lessons that actually drove growth. I'm excited to announce our first two live webinars. 📅 How TrendSpek Turned Their Sales Process Into a Competitive Advantage 🗓 Register here: https://streamyard.com/watch/g5Be8UV2BZ9Z Most software companies compete on features. TrendSpek chose to compete on how they help customers buy. We'll explore how they evolved from a traditional sales approach to a problem-led process that helps customers identify business problems, build internal business cases, prove ROI and navigate complex buying decisions. We'll discuss: - Why their sales process has become a competitive advantage - How they create demand before talking about product - Helping buyers justify change internally - Lessons learned along the journey - Practical ideas you can apply to your own business 📅 From Startup to $100M: Lessons from ProcurePro's Growth Journey 🗓 Register here: https://streamyard.com/watch/yVYGtfhyJngP ProcurePro has become one of Australia's leading construction technology companies, growing rapidly while solving one of the industry's biggest operational challenges. This conversation goes beyond fundraising and growth headlines to unpack what it actually takes to build and scale a category-leading B2B SaaS company. We'll cover: - Finding product and Sales Market Fit - Building a scalable go-to-market strategy - Selling into complex enterprise organisations - Creating demand and proving value - The biggest lessons from scaling a high-growth SaaS business Whether you're a founder, sales leader, or building your own go-to-market strategy, I think you'll come away with practical ideas you can implement immediately.

Thanks for joining and hello to those already part of the group, albeit a name change.... If you've been in sales for any length of time, you've probably heard of the term "Solution Selling". When the problem is fully defined, this approach works well but it does this falls short in the following areas; 1. When you're a business solving complex problems and there are already solutions or workarounds in place 2. There are many stakeholders involved in the buying decision 3. You're competing in a highly competitive market 4. You're moving from Founder-led sales into team sales By introducing an effective ROI step into your sales process that compares their current way of doing things with the new way of your proposed solution, you'll create the sales opportunity to win the sale. Without it, your losing too much control in the sale and deal will more than likely stall... This is the essence of problem-led selling. Do you have a step in your sales process the proves the ROI compared to what they are doing today?