We've generated 27 leads from ads at a cpl of $21. Conversion to discovery call is running at 34%. Plus 4 discoveries booked from LinkedIn direct messages using Expandi. 12 discoveries booked at cost per discovery at $110. 4/4 attended so far, previously had a 60% no show. 100% BAMFAMd to business case / proposal meeting. Had first one today which we won. CAC running at $54.. but don't think that will last. Under $4k leaves a solid return for us. Been a great help @Gavin Tye !

Hi all, had a crack at putting together some content breaking out the problem, why it's important and how we can address it, with a ROI example. There are 6 pages after the back page.. which I orginally had in the document but felt long. Should I include them? I have a few other ideas of how to express the FG/SG dynamic, will iterate on those tomorrow. Any feedback is welcome. It's hard pulling out of the weeds when so close to the problem, hopefully it makes sense.

Here is first crack at 30-second value pitch. I spiced up the video a bit... Keen to get feedback. https://drive.google.com/file/d/149hkMcQNe-iZu7MUPYN4cL4WPdLHTXCQ/view?usp=sharing Cheers all

Quick introduction. My Name is actually Josh del Rio (not Jos, mispelled it twice and can't change it now..) haha I'm a co-founder of Ploomo, a People Technology business that helps companies sustainably grow through understanding their people by combining technology and a human-centered approach. Looking to build a more strategic approach to connecting with our target market and build a sustainable lead to sale journey..

Hi all, First pass at market tiers applicable to Ploomo.. https://docs.google.com/document/d/1D5IPN4Ly4VYofKMFTjNhzcOZndbrsIQaU1cg4Zut2vc/edit?usp=sharing Thanks!