Hey guys..
I think I'd need some more understanding of the T1's..
not that long ago Travis shared a quick/short post on how to craft a T1, which is very benfit driven and peeks curiosity..
But for some reason I'm not really seeing any results.. So to me that means one thing.. I'm not doing it right (yet)..
For example, i'm working with a guy in the guitar space and we are selling online guitar lessons, they've sold to atleast a few 100 people in Australia and over 1000's of people worldwide (it's a franchise).
So you'd assume that people who are on the list and have bought ebooks etc are at least interested in learning how to play... right ?
And a T3 boils down to..
1. INVITE people to make a change they ALREADY want to make (T1)
2. Spend time asking them questions and listening. (T2)
3. Make an offer based on what they just told you. (T3)
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So here's the T1:
Hey, guitar dreamers (and dream-supporting parents),
Have you ever heard your kid say, "I'll never get this!" while staring at a guitar? Or maybe you've muttered it yourself?
What if they (or you) could go from frustration to "Check out this song!" faster than you can say "power chord"?
No, we didn't invent magic guitar picks. But close!
We've cracked the code on making guitar fun AND fast to learn. (Spoiler: It doesn't involve mind-numbing scales or YouTube overload)
We're gathering a group of soon-to-be guitarists (young rockers AND adult beginners) and showing them the express lane to guitar awesomeness.
Want to turn those air guitar moves into the real deal?
Reply "Let's rock!" and we'll show you how to make those strings sing.
Keep strumming,
name
P.S. It works for kids who "just want to have fun" AND adults who think they're "too old to start". No musical superpowers required!
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And here are some numbers
300 emails send
15% open rate
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